If you’re looking to get more customer reviews, there are a few techniques you can use:
- ASK YOUR CUSTOMERS TO REVIEW YOUR PRODUCTS OR SERVICES.
This may seem like an obvious one, but it’s worth mentioning. If you don’t ask your customers to leave reviews, they probably won’t think to do it on their own. So, make sure to include a call-to-action (CTA) on your website and in your email communications asking customers to review your products or services.
2.MAKE IT EASY FOR CUSTOMERS TO LEAVE REVIEWS.
Don’t make your customers jump through hoops to leave a review. The easier you make it, the more likely they’ll be to do it. Include links to your review pages on your website and in your email signature, for example. And, if you have a brick-and-mortar location, be sure to include signage letting customers know how they can leave reviews.
3.RESPOND TO ALL REVIEWS—GOOD OR BAD.
When customers take the time to leave a review—good or bad—it’s important that you respond. Thank those who leave positive reviews and address any concerns raised in negative ones. Not only will this show that you care about what customers think, but it will also help build trust and credibility—two things that are essential for any business looking to attract new customers.
4.USE SOCIAL MEDIA TO YOUR ADVANTAGE.
Social media is a great platform for promoting customer reviews and testimonials. When someone leaves a positive review, be sure to share it on your social media channels—and don’t forget to tag the customer! This is a great way to show potential new customers that others have had positive experiences with your business.
5.OFFER INCENTIVES FOR LEAVING REVIEWS.
While you should never pay for positive reviews, offering incentives for leaving reviews—such as discounts or coupons—isn’t necessarily a bad thing. Just be sure that the incentive is something that will benefit the customer (not just something that’s designed to boost your number of reviews).
