Navid done a great work in our Google ads and I appreciate him because of his work I hope I know him before to not burn my money on Google ads I’m still using his services and highly recommend him
Conversions API (server-side) setup included
Lookalike and custom audience building
Creative produced for every campaign tier
Weekly frequency and fatigue monitoring
Meta Campaign Framework
Full-Funnel Facebook Ads Campaigns
Most Facebook Ads accounts run a single conversion campaign to everyone. Our Facebook Ads service structures campaigns across prospecting, retargeting and retention tiers — each with separate creative, separate audiences and separate budget — so every dollar targets the right stage of the customer journey.
3-tier
Campaign structure
CAPI included
Server-side tracking
Weekly
Creative frequency reviews
Industry Insight
Facebook Ads Reach 3 Billion Monthly Active Users — But Most Campaigns Waste 40–60% of Budget on the Wrong Audiences
Facebook and Instagram's combined reach makes Meta Ads the most powerful social advertising platform for Australian businesses. But reach without structure is expensive. Most campaigns we audit are running without proper conversion tracking, testing ad fatigue rather than audience problems, and allocating budget equally across campaigns that perform very differently. The fix is tracking, structure and systematic creative testing — not bigger budgets.
3B+
monthly active users across Facebook and Instagram — the largest social advertising audience available to Australian businesses
Tracking
broken Pixel setup and misconfigured conversion events cause 40–60% of campaign budgets to optimise toward the wrong signals — the single biggest fixable problem in Facebook Ads accounts
30–60 days
typical time to measurable ROAS improvement after proper tracking setup, campaign restructure and creative testing framework
3–5x
ROAS improvement businesses typically see within 90 days of fixing tracking, restructuring campaigns and implementing systematic creative testing
The Problem
Why Most Facebook Ads Underperform
The most costly Facebook Ads problems are tracking problems, not creative problems. Duplicate pixel events inflate reported ROAS. Missing Conversions API setup loses 30 to 50% of conversion attribution after iOS 14. Brand Awareness and Reach campaigns are measured against the same ROAS benchmarks as conversion campaigns, making the account appear to underperform when the metrics were never appropriate for that objective.
Without a dedicated retargeting structure, warm audiences — people who have already visited your site, watched your videos or added to cart — are served the same broad prospecting creative as cold audiences. Warm audiences convert at 3 to 5 times the rate of cold audiences when served relevant, stage-appropriate creative. Running them on the same ad set wastes the highest-value traffic in your account.
Our Facebook Ads service audits and fixes the tracking layer first, then builds the campaign structure to extract the full value from every audience tier. Accurate data combined with the right structure is what separates a profitable Facebook Ads account from one that looks busy but does not produce measurable business results.
Duplicate pixel events inflate your reported ROAS
One of the most common Facebook Ads account errors is pixel events firing multiple times per purchase: from the thank-you page, a Shopify app, and a manual pixel snippet simultaneously. This makes your reported ROAS appear 2 to 3x higher than your actual performance. Decisions made on inflated ROAS data lead to wasted budget scaling.
iOS 14 tracking loss makes pixel-only accounts blind
Without Conversions API, up to 50% of purchase events from iOS users are not reported to Meta. Your ads continue to optimise toward a conversion signal that reflects only half your actual purchasers. Meta's algorithm cannot accurately model which audiences and creatives drive real conversions when half the conversion data is missing.
Creative fatigue destroys performance without weekly monitoring
When the same audience sees the same ad 4 or more times in a week, click-through rates drop, cost per click rises, and conversion rates fall. Most self-managed accounts have no creative refresh cadence and are running ads with frequency scores of 6 to 10 across their warm audiences. The ads are burning budget on people who have already decided not to convert.
Advantage+ Shopping campaigns hide structural performance problems
Meta's Advantage+ Shopping campaigns automate campaign management in a way that prevents visibility into which audience segments, placements and creatives are driving performance. When ROAS drops, there is nothing to diagnose. Our Facebook Ads service builds structured campaigns that provide full creative and audience-level transparency.
Our Facebook Ads Service
Our Facebook Ads Service: Six Core Components
Campaign Strategy and Structure
Our Facebook Ads service builds campaign structures across three objective tiers: awareness and reach campaigns for new audience building, traffic and engagement campaigns for consideration, and conversion campaigns for purchase or lead generation. Each tier is budgeted, targeted and creative-briefed separately to reflect the different role each plays in your customer acquisition funnel.
Full funnelObjective tiersBudget allocationFunnel strategy
Audience Research and Targeting
Our Facebook Ads service builds detailed audience sets for each campaign tier: Lookalike Audiences based on your purchaser and lead data, interest and behaviour targeting for prospecting, website custom audiences segmented by page type and visit depth for retargeting, and Customer List audiences for retention campaigns. We audit for audience overlap between ad sets to prevent internal competition.
Lookalike audiencesInterest targetingCustom audiencesOverlap prevention
Ad Creative Production
Our Facebook Ads service produces static image ads in 1:1 and 9:16 formats, carousel ads for products or multi-point service ads, and ad copy sets with headline, primary text and description variations. Creative is written and designed for the specific objective and audience tier it serves: prospecting creative communicates the value proposition; retargeting creative addresses objections and creates urgency.
Static image adsCarousel adsCopy variantsPlatform formats
Pixel and Conversions API Setup
Our Facebook Ads service audits and implements your Meta pixel and Conversions API (CAPI) setup. Pixel-only tracking has significant data loss under iOS 14 and browser privacy settings. CAPI sends key conversion events (purchase, lead, add-to-cart) from your server to Meta, recovering attribution data that the browser-side pixel misses. We verify event deduplication and match quality scores after setup.
Meta pixelConversions APIServer-side trackingiOS 14 recovery
A/B Testing and Creative Optimisation
Our Facebook Ads service runs structured creative and audience A/B tests within each campaign tier. Tests are designed with a single variable: image versus image, headline versus headline, or audience segment versus segment. We do not change multiple variables simultaneously because it makes performance differences unattributable. Test results are documented and winning variants are scaled while losing variants are paused.
A/B testingCreative testingSingle-variable testsScaling winners
Weekly Optimisation and Reporting
Our Facebook Ads service conducts weekly optimisation reviews covering creative frequency, audience saturation, CPM trends, cost per result by ad set, and budget pacing. Creative is refreshed before frequency triggers fatigue. Monthly reports cover ROAS or CPL by campaign objective, audience tier performance, creative performance ranking, and a recommended test plan for the following month.
Weekly reviewsFrequency monitoringMonthly reportingROAS tracking
Our Process
Our Facebook Ads Process
01
Account Audit and Tracking Verification
For new clients with existing Facebook Ads accounts, our service begins with a full audit: pixel event deduplication, Conversions API implementation status, campaign objective alignment, audience overlap analysis, and creative fatigue assessment. Tracking is verified and fixed before any campaign changes are made, because all optimisation decisions are only as good as the data they are based on.
02
Audience Research and Segmentation
Our Facebook Ads service maps your customer data to build source audiences: purchaser lists for Lookalike Audiences, email subscriber lists, and website visitor segments. We research interest and behaviour targeting options relevant to your industry. Each audience tier (prospecting, retargeting, retention) is defined with clear targeting parameters and estimated reach before the campaign build begins.
03
Creative Brief and Production
Based on the audience segmentation and campaign objectives, our Facebook Ads service briefs and produces ad creative for each tier. Prospecting creative leads with the primary value proposition. Retargeting creative addresses specific objections or uses urgency triggers. Every creative set includes multiple image variants and copy variations so A/B testing begins from the first day of launch.
04
Campaign Build and Launch
Our Facebook Ads service builds campaigns with the correct objective, audience set, creative rotation, bid strategy and budget allocation for each tier. We configure campaign budget optimisation or ad set budget based on the structure requirement. Conversion campaigns are set to optimise for your target conversion event (purchase or lead) with sufficient attribution window to capture your typical decision timeline.
05
Learning Phase Management
New campaigns and ad sets enter Meta's learning phase immediately after launch. Our Facebook Ads service monitors exit from the learning phase and avoids any structural changes (budget, targeting, or ad pausing) during this period because they reset the learning phase and extend the time before optimisation can begin. We notify you when campaigns exit learning and when optimised performance data is available.
06
Ongoing Optimisation and Scale
Once campaigns are stable and converting, our Facebook Ads service identifies the highest-performing audience-creative combinations and scales budget into them incrementally (no more than 20% budget increases at a time to avoid disrupting the learning phase). Underperforming ad sets are paused. New creative variants are introduced on a rolling cadence to prevent frequency fatigue from limiting performance.
Deliverables
What Our Facebook Ads Service Delivers
Account and tracking audit
Full Meta pixel and Conversions API audit covering event deduplication, match quality scores, campaign objective alignment and audience overlap analysis before campaign changes begin.
Audience segmentation map
Defined prospecting, retargeting and retention audiences for each campaign tier, including Lookalike Audience source lists, interest and behaviour targeting parameters, and estimated reach for each segment.
Ad creative production
Static image ads in 1:1 and 9:16 formats with copy variations for each creative set, produced for each campaign tier's objective and formatted for Facebook and Instagram placements.
Pixel and Conversions API implementation
Meta Conversions API setup alongside pixel to recover iOS 14 attribution loss, with event deduplication configured and match quality scores verified after implementation.
Weekly optimisation reviews
Weekly review of creative frequency, cost per result, audience saturation and budget pacing, with immediate creative refreshes when frequency thresholds indicate audience fatigue.
Monthly performance report
Full monthly reporting on ROAS or CPL by campaign objective, audience tier performance, creative ranking, attribution comparison between Meta Ads Manager and GA4, and next-month test plan.
Industries and Services
Our Facebook Ads Service Across Every Industry
Why Us
Why Choose Our Facebook Ads
We fix tracking before spending a dollar on optimisation
Duplicate pixel events, missing Conversions API and incorrect attribution windows make all optimisation decisions unreliable. Our Facebook Ads service audits and fixes the tracking layer before touching campaigns because decisions made on bad data produce bad results regardless of how much expertise is applied.
We produce creative for every campaign tier
Prospecting creative communicates your value proposition to a cold audience. Retargeting creative answers the objections someone has after visiting your site but not converting. Using the same creative across both tiers wastes the highest-intent audience in your account. Our Facebook Ads service briefs and produces separate creative for each tier.
We manage learning phase disruption carefully
Any structural change to a Meta campaign — a budget adjustment over 20%, a targeting change, pausing an ad — resets the learning phase and interrupts the algorithm's optimisation cycle. Our Facebook Ads service plans all changes to minimise learning phase resets and waits for stable performance data before making further optimisations.
We monitor creative frequency weekly, not monthly
Creative fatigue can develop in 2 to 3 weeks for retargeting audiences. Waiting for a monthly report to discover an audience has a frequency of 8.4 means 3 to 4 weeks of budget was wasted. Our Facebook Ads service reviews frequency every week and refreshes creative before fatigue impacts performance.
We cross-reference Meta and GA4 data in every report
Meta Ads Manager and Google Analytics 4 use different attribution models and windows. Both can be partially correct. Our Facebook Ads service compares both data sources in monthly reporting to provide a deduplication-adjusted view of Meta-driven revenue or leads that accurately accounts for multi-touch journeys.
Our Facebook Ads service is managed alongside your other paid channels
Facebook Ads prospecting introduces your brand to cold audiences. Google Ads search campaigns capture the same people when they subsequently search for your service. Managing both channels in isolation misses the sequential touchpoint journey. Our Facebook Ads service is coordinated with Google Ads management when both are active.
Related Services
Complementary Facebook Ads Services
Instagram Ads
Managed from the same Meta Ads Manager account with creative formatted for Instagram feed, story and reel placements.
Google Ads Melbourne
Search intent capture for audiences that first encountered your brand through Facebook and Instagram prospecting campaigns.
Google Shopping
Product-level Shopping campaigns that complement Facebook Ads retargeting for eCommerce stores across both paid channels.
Social Media Marketing
Organic social content strategy that builds the engaged audience your Facebook Ads retargeting campaigns rely on.
Locations
Our Facebook Ads Service Across Australia
We manage Facebook Ads campaigns for Australian businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide and all states. Campaign audiences and creative strategy are tailored to your Australian target market and competitive landscape.
Answer Engine Optimisation
Meta's AI Advertising Tools Require Proper Tracking Infrastructure to Perform — We Build That Foundation First
Meta's Advantage+ tools use AI to automate audience and placement decisions across Facebook and Instagram. These systems perform well when fed quality conversion data — but produce poor results when Pixel events are misconfigured or conversion tracking is incomplete. We configure the technical data infrastructure Meta's AI depends on so its optimisation algorithms work in your favour.
Pixel Configuration
Accurate Meta Pixel setup with all relevant conversion events — purchase, lead, add to cart, initiate checkout — gives Meta's AI the quality conversion data it needs to optimise toward audiences most likely to take the actions that drive your revenue.
Advantage+ Setup
Meta's Advantage+ Shopping and Audience tools perform significantly better with proper seed audiences, Pixel history and creative variety. We configure these tools correctly from the start and test creative combinations systematically to accelerate the algorithm's learning phase.
Creative Testing
Systematic creative testing — multiple hooks, angle variations and format combinations across reels, stories and feed placements — generates the performance signal data Meta's AI needs to identify which creative attributes drive conversions for your specific audience.
Answer Engine Optimisation
Meta's AI Advertising Tools Require Proper Tracking Infrastructure to Perform — We Build That Foundation First
Meta's Advantage+ tools use AI to automate audience and placement decisions across Facebook and Instagram. These systems perform well when fed quality conversion data — but produce poor results when Pixel events are misconfigured or conversion tracking is incomplete. We configure the technical data infrastructure Meta's AI depends on so its optimisation algorithms work in your favour.
Pixel Configuration
Accurate Meta Pixel setup with all relevant conversion events — purchase, lead, add to cart, initiate checkout — gives Meta's AI the quality conversion data it needs to optimise toward audiences most likely to take the actions that drive your revenue.
Advantage+ Setup
Meta's Advantage+ Shopping and Audience tools perform significantly better with proper seed audiences, Pixel history and creative variety. We configure these tools correctly from the start and test creative combinations systematically to accelerate the algorithm's learning phase.
Creative Testing
Systematic creative testing — multiple hooks, angle variations and format combinations across reels, stories and feed placements — generates the performance signal data Meta's AI needs to identify which creative attributes drive conversions for your specific audience.
FAQ
Questions About Our Facebook Ads Service
Free Facebook Ads Audit
Get a Free Facebook Ads Audit
Our Facebook Ads service audit covers pixel deduplication, Conversions API status, campaign structure, audience overlap, creative fatigue and attribution accuracy. Most accounts have 2 to 4 structural issues that are suppressing performance before any creative or bid changes are considered.