Category and Collection Page SEO
Short, useful copy, clear headings and links to every subcategory and product, as Google’s site structure guide recommends.
On-page SEOEcommerce SEO · Melbourne
Ecommerce SEO Melbourne: SEO for Online Stores
Our ecommerce SEO services help Melbourne online stores get category and product pages found in Google, with the right price and stock showing in Search, Images and the Shopping tab. We fix filter URLs, product markup and Merchant Center feeds, and link every fix to Google’s own documentation.
- 4.9 on Google from 30 reviews
- In Greensborough since 2014
- Month-to-month, no lock-in
What we do
Our Ecommerce SEO Services in Melbourne
Nine parts of ecommerce SEO, each tied to the Google guide behind it. Most stores need a few of these first, and the free store review shows which.
Product Page SEO
Your own descriptions in place of the manufacturer’s, and product photos that follow Google Images best practices.
Image alt text guideFaceted Navigation and Filter URLs
Filter combinations people search for become landing pages. The rest stay out of the crawl, as Google’s faceted navigation guide recommends.
Technical SEOProduct Structured Data
Product and Offer markup for price, stock, variants and returns, built to Google’s merchant listing rules and tested before release.
Schema markup guideMerchant Center Feeds and Free Listings
A clean product feed so your range can show for free on the Shopping tab, Images and Lens, through free listings. The same feed runs paid Shopping ads.
Google Shopping adsEcommerce Keyword Research
Broad searches mapped to categories, and model or attribute searches to products. Google suggests category descriptions for less specific searches.
Keyword researchOut-of-Stock and Discontinued Products
Sold-out pages stay live with the right availability value. Discontinued lines are redirected or retired one by one, never deleted in bulk.
Ecommerce SEO auditEcommerce Link Building and Digital PR
Links earned from suppliers, Australian publishers and gift guides. Never bought, because paid links break Google’s link spam policy.
Link buildingBuying Guides and Category Content
Guides and comparisons that answer buyers’ questions and link to your categories, written to Google’s product review guidance.
Content marketingNot sure which of these your store needs first?
Google surfaces
Where Ecommerce SEO Can Get Your Products Seen on Google
Google can show a product in more places than the usual list of links. Each spot runs on one or more of three inputs, and we look after all three.
- 1Product page: the copy, photos, price and stock Google crawls. It drives Search, Images and AI Overviews.
- 2Product markup: structured data that spells out price, stock and ratings for product rich results.
- 3Merchant Center feed: your product list sent straight to Google, which Google requires for the Shopping tab.
AI Overviews and AI Mode have no additional requirements, Google says. Have a shop too? Local inventory in Merchant Center, linked to your Business Profile, can show products in stock nearby. See local SEO and Business Profile management.
Problems we fix
Common Ecommerce SEO Problems We Fix
These six problems hold back many online stores. Each one comes with a quick way to spot it and the Google guide behind the fix.
Filter and Sort URLs Being Crawled
Every colour, size and sort option can create a new URL. Combinations people search for become landing pages, the rest stay out of the crawl via robots.txt or URL fragments, and empty ones return a 404.
Spot it: Search Console’s Page indexing report lists URLs with ?colour= or ?sort= among pages not indexed.
Manufacturer Descriptions Shared With Every Stockist
When every stockist uses the supplier’s copy, Google has little reason to pick yours. We rewrite best sellers first, with the sizing, care and delivery details buyers ask about.
Spot it: search Google for a sentence from your product description in quotes. If other stores appear, the copy is shared.
Category Pages That Are Only a Product Grid
A bare grid gives Google little to rank. We add short buying copy and links down to every subcategory and product.
Spot it: in Search Console’s Performance report, filter to the category URL and check whether its main search term appears.
Sold-Out Products Deleted and Returning 404
Deleting a sold-out page throws away its rankings and links. Coming back: keep it live, marked OutOfStock or BackOrder. Replaced: 301 to the new product. Gone, with links: 301 to the category. Otherwise, a 404.
Spot it: “Not found (404)” rising in the Page indexing report after a stock clear-out.
Prices That Differ Between Page, Markup and Feed
Change a price on the site but not in the feed, and Merchant Center can disapprove the product. We keep one source of truth, schedule feed updates and keep the price in the page HTML.
Spot it: in Merchant Center, open Products and check the Needs attention tab for price or availability mismatches.
Product Pages Crawled but Not Indexed
Thin, near-identical product and variant pages often land here. We give each variant its own URL pointing to one canonical product URL, and link every product from a category.
Spot it: “Crawled - currently not indexed” in the Page indexing report, with product URLs among the examples.
Seeing any of these on your store?
How it works
Our Ecommerce SEO Process
Fixes that stop Google indexing or listing your products go first. Content and links follow, and seasonal pages are planned ahead of the sales that matter to your store.
- Step 1
Store Crawl and Platform Check
We crawl your store, review Search Console and Merchant Center, and note what your platform, theme and apps allow.
- Step 2
Keyword and Category Mapping
Each category and product type gets its own searches, so pages don’t compete and gaps in your range show up.
- Step 3
Technical and Product Data Fixes
Filter URLs, redirects, variants, product markup and feed errors, fixed by our team or written up for your developer.
- Every month
Content, Links and Reporting
Category copy, product pages, buying guides and links, with a report on what changed and what’s next.
Who Makes the Changes on Your Store
Your choice. Our in-house team can work in your store admin and theme, your developer can work from our written fixes, or we split it. Some fixes depend on your theme or apps, and we flag those before we start. For ongoing store updates, see website maintenance.
Seasonal Ecommerce SEO Planning
EOFY, Black Friday, Christmas and Back to School pages are planned ahead, so Google has time to crawl them before the rush. Seasonal pages keep the same URL each year, so they keep the links they’ve earned.
Platforms
Ecommerce SEO for Shopify, WooCommerce and Other Platforms
The SEO basics are the same on every platform. What differs is where duplicate URLs come from and what your theme lets you change. Each platform has its own page.
Shopify SEO
Product URLs inside collections that duplicate the main product URL, which Shopify’s developer docs warn about, and robots.txt edits through robots.txt.liquid. Shopify SEO
WooCommerce SEO
Product tag and attribute archives that copy your categories, and theme and plugin product markup that clashes. WooCommerce SEO · WordPress SEO
Magento (Adobe Commerce) SEO
Layered navigation that can turn every filter into a crawlable URL. Magento SEO
BigCommerce SEO
Faceted search URLs, and product markup that depends on your Stencil theme or apps. BigCommerce SEO
Maropost Commerce Cloud SEO
Formerly Neto. Product copy sent to eBay and Amazon through marketplace connectors, duplicating your own product pages. Maropost SEO
PrestaShop, Wix, Squarespace and Webflow
Filter and sort duplicates on PrestaShop, and built-in settings for titles, URLs and redirects on the others. PrestaShop · Wix · Squarespace · Webflow
Moving to a New Ecommerce Platform
A replatform changes most URLs. We map every old product and category URL to its new page before launch, following Google’s site move guide and its advice on launching an ecommerce site. Building a new store? See website design.
Ecommerce SEO by Industry
Sizes and colours for fashion, delivery areas for florists. See fashion SEO, florist SEO, all industries or every platform we work with.
Pricing
Ecommerce SEO Cost in Melbourne
We quote a fixed monthly fee after reviewing your store, month to month with no lock-in. Our published SEO plans start from $1,800 a month, and the Enterprise plan, from $6,000 a month, is built for large online stores.
What Affects the Price
How many products and categories you have, your platform and apps, how many filter and duplicate URLs need fixing, how much copy needs writing, and whether a migration is coming.
What’s Included Each Month
Technical checks in Search Console and Merchant Center, category and product page work, markup and feed fixes, content and links as agreed, and reporting with a strategy call.
Month-to-Month Terms
No lock-in contract. You stay owner of your store, Search Console, Analytics and Merchant Center accounts, and we’re added as a user.
Smaller store, or want a plan before committing? A one-off SEO audit lists what to fix, for you or your developer.
Want a fixed quote for your store?
Reporting
How We Report Ecommerce SEO Results
Rankings alone don’t pay for stock. Your report puts organic orders and revenue next to the work done that month.
What We Report
- Search Console clicks, split by category and product pages
- Organic purchases and revenue in Google Analytics 4
- Free listing clicks from Merchant Center
- Merchant listing and Product snippet reports in Search Console
- Work done this month and the plan for next month
Clicks from AI Overviews and AI Mode are counted in Search Console’s Performance report, Google says. For why orders matter more than visits, read conversion rate explained.
How You Know a Fix Worked
Search Console and Merchant Center show it. URL Inspection confirms a page can be indexed, Validate fix in the Page indexing report asks Google to recheck every affected URL, and the Rich Results Test confirms product markup. A disapproved product is reapproved once Google recrawls the corrected page.
Can Ecommerce SEO Guarantee Rankings?
No. Google says no one can guarantee a #1 ranking. We commit to the agreed work, honest reporting and month-to-month terms.
Do it yourself
Free Ecommerce SEO Check: What You Can Test Yourself
Three checks you can run today with Google’s free tools and your own logins. If they turn up problems, our free store review is the next step.
Three Checks With Google’s Free Tools
- In Search Console, open the Page indexing report and look for product or category URLs under “Duplicate, Google chose different canonical than user” and “Crawled - currently not indexed”.
- In Merchant Center, open Products and check the Needs attention tab for disapproved products and price or availability mismatches.
- Run one product URL through the Rich Results Test. Check that product items are detected and the price matches the page.
What Our Free Store Review Covers
- Whether key category and product pages can be indexed
- How filter and sort URLs are handled
- Whether a sample product’s markup matches the page
- The three fixes we’d make first
It’s an outside-in check, emailed to you. Search Console and Merchant Center data, a full crawl and competitor research are part of a full ecommerce SEO audit.
Who does the work
Ecommerce SEO Specialists in Melbourne
Your store’s SEO is planned and done by our in-house team at our Greensborough office. You talk to the people doing the work.
What Our Clients Say
We worked with Web Like Web for our website design and SEO, and we’re very happy with the results. They created a professional, user-friendly website that perfectly represents our brand. The design is clean, responsive, and built to a high standard. Their SEO work has also made a noticeable difference. We’ve seen improved rankings on Google and a steady increase in traffic from potential customers in Melbourne. Navid and his team were professional, easy to communicate with, and focused on getting real results. Highly recommend Web Like Web to any business looking for quality web design and SEO services. — Silver Apple Painting
I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
Mr. Navid and his team are extremely professional, knowledgeable, and clearly know what they’re doing. They delivered high-quality work and were reliable throughout the process. I’m very happy with the service and results. Five stars from me ⭐⭐⭐⭐⭐. I highly recommend Navid and his team for your next project!
Reviews from our Google Business Profile, covering SEO and website work. Read all client reviews, or meet the team.
Questions
Ecommerce SEO FAQs
What Melbourne store owners ask us before starting ecommerce SEO. Something else on your mind? Call 1300 250 530.
Free store review
Get a Free Ecommerce SEO Store Review
Send us your store’s web address. We’ll check it from the outside and email you:
- Indexing: whether your key category and product pages can appear in Google.
- Filters and product data: how filter URLs are handled, and whether a sample product’s markup matches the page.
- Top three fixes: what we’d fix first, and a quote if monthly SEO makes sense for your store.
- 1300 250 530
- 10 Mahogany Ct, Greensborough VIC 3088
- Monday to Friday, 9:30 am to 5:30 pm
Request your free store reviewNo obligation and no lock-in contracts.