On-page SEO services · Melbourne
Our on-page SEO services help Melbourne businesses rank the pages that bring in work. We give each page one clear search to target, then fix its title, headings, copy, internal links, images and schema. You approve every change, and we log each edit so you can check the results in Search Console.
On-page SEO services
We work on the pages that bring you enquiries, one page at a time. New to on-page SEO? Our guide to what on-page SEO covers explains each element.
A unique title and meta description for each page, naming the service and where you do it. Google doesn’t always show them as written, so they must match the page, as its title link guide explains.
On-page SEO auditThe answer to the search in the opening lines, then H2s a buyer scans for, such as cost and process. We edit your copy or brief your writer, following Google’s helpful content advice.
Content writingOne target search per page. Where two pages compete for the same search, we merge and redirect, retarget one, or set a canonical, using Google’s duplicate URL methods.
Keyword researchLinks from related pages into the pages that bring you work, with link text that says where it goes, as Google’s link best practices recommend.
Anchor text guidePlain file names and alt text that says what each image shows, which also helps people using screen readers. Google’s image SEO guide covers both.
Alt text guideStructured data for your services and business that matches what the page shows, as Google’s structured data guidelines require. We don’t promise rich results.
Schema markup guideNot sure which pages to start with? Send us one page to check for free.
Deliverables
You get named documents, not a vague list of activities. Nothing goes live until you approve it.
Page speed, Core Web Vitals and crawling problems belong to technical SEO. Links from other websites belong to link building. If we spot either, we tell you.
Page types
One service per page. A single “Services” page listing nine jobs rarely matches any one search. If a URL that already ranks has to change, we redirect it.
Only where you have something local to say. Google treats blocks of city names as keyword stuffing and pages made only to rank in each area as doorway abuse. Local SEO
Unique titles, descriptions and headings, so categories and similar products don’t compete. Ecommerce SEO · Ecommerce SEO checklist
When a blog post and a service page chase the same search, Google has to pick one. We decide which page should rank and fix the other.
How it works
You approve the keyword map and every edit before anything changes. Need the whole site checked first? Start with a full SEO audit.
Add us as a read-only user in Search Console, then tell us your services, suburbs and the pages that matter most.
We check the searches each page shows for, the pages Google ranks for your targets, and your own pages that compete with each other.
You approve the keyword-to-page map and the change list. We make the edits, or brief your developer or writer.
We request a recrawl, log the date, and compare each page in Search Console at the dates we agreed.
Google says crawling can take “anywhere from a few days to a few weeks”, and title links only update after that. So we don’t promise results in weeks.
We request a recrawl with URL Inspection. Then you can check each page yourself in the Performance report, using Google’s filter and compare options.
New to Search Console? Read our Search Console guide.
Pricing
Every on-page SEO project is quoted as a fixed fee after we review the pages in scope. Ongoing work is month to month, with no lock-in contract.
How many pages are in scope, whether we write new copy or edit yours, how many competing pages need merging, and your website platform.
Fix a set of pages once, or have on-page work done as part of our monthly SEO alongside technical, content and link work.
A read-only restricted user in Search Console. If we make the edits, a website login you can remove at any time.
Want a fixed quote for your pages?
What we won’t sell you
Some on-page SEO is sold on rules Google says it doesn’t use. We leave them out of every quote. Most are listed in Google’s SEO Starter Guide.
| You may be sold | What Google says | Source |
|---|---|---|
| A keyword density target | Excessive repetition is tiring for readers, and keyword stuffing is against Google’s spam policies. | SEO Starter Guide |
| A minimum word count | “There’s no magical word count target, minimum or maximum.” | SEO Starter Guide |
| Meta keywords tags | Google Search doesn’t use the keywords meta tag. | Search Central blog |
| One-H1 and heading-order rules | No ideal number of headings, and order “doesn’t matter” for Search. We still keep it tidy for screen readers. | SEO Starter Guide |
| “E-E-A-T optimisation” | Is E-E-A-T a ranking factor? “No, it’s not.” | SEO Starter Guide |
| Special files or schema for AI Overviews | “There are no additional requirements to appear in AI Overviews or AI Mode.” | AI features guide |
| FAQ schema for rich results | FAQ rich results show only for “well-known, authoritative government and health websites”. | Search Central blog |
We still use headings, schema and FAQs where they help visitors. We just don’t sell them as ranking tricks.
Who makes the changes
Most on-page changes are made in your website editor, so any of these works. You approve every change first.
An SEO plugin’s green light checks your page against a list, not against the pages you compete with. See our guide to WordPress SEO plugins.
Where to start
Three different jobs. Most sites need some of each, but one usually matters most right now.
The words and HTML of pages you already have: titles, headings, copy, links between your pages, images and schema.
Whether Google can crawl and index your pages, plus page speed and Core Web Vitals.
Technical SEOLinks to your site from other relevant websites, earned rather than bought.
Link building| What you see | Start with |
|---|---|
| Key pages missing from Google, or slow on mobile | Technical SEO |
| Pages indexed and showing for the right searches, but low down | On-page SEO |
| Well-matched pages still behind stronger sites | Link building |
| You’re not sure | A full SEO audit |
Not sure which one your site needs? Send us one page and we’ll tell you.
Who does the work
Your pages are reviewed and edited by our in-house SEO team at our Greensborough office, not exported from a tool.
Web Like Web did an excellent job analysing our website. Their team gave us very clear and useful feedback with practical suggestions to improve our site and boost its performance. They explained everything in a way that was easy to understand, and their advice was professional and valuable. Highly recommend them to anyone looking to improve their website and SEO.
We worked with Web Like Web for our website design and SEO, and we’re very happy with the results. They created a professional, user-friendly website that perfectly represents our brand. The design is clean, responsive, and built to a high standard. Their SEO work has also made a noticeable difference. We’ve seen improved rankings on Google and a steady increase in traffic from potential customers in Melbourne. Navid and his team were professional, easy to communicate with, and focused on getting real results. Highly recommend Web Like Web to any business looking for quality web design and SEO services. — Silver Apple Painting
I had a great experience with Web Like Web. Their SEO services and support were excellent, and I’m very happy with the results. I’d definitely recommend them to anyone who needs professional help.
Read all client reviews, or meet the team.
Questions
What Melbourne businesses ask us before booking on-page SEO. Something else on your mind? Call 1300 250 530.
Free on-page check
Send us the page that matters most to your business. We’ll check it from the outside and email you:
Our Location
Find us on Google Maps or use the embedded map below to get directions to our Melbourne office.
