Keyword Mapping
One primary search per page, with its supporting terms and questions, so no two pages chase the same search.
On-page SEOKeyword research services · Melbourne
Keyword Research Melbourne: A Map for Every Page
Our keyword research services in Melbourne end in a keyword map, not a list of phrases: one target search for every page, the intent behind it, and an action for each URL. Our in-house team builds it from your Search Console data and the pages Google already ranks, then walks you through every row.
- 4.9 on Google from 30 reviews
- In Greensborough since 2014
- Month-to-month, no lock-in
Keyword research services
Our Keyword Research Services in Melbourne
Every engagement ends in the same deliverable: a keyword map with one target search and one action for each page. These are the parts that go into it.
Search Intent Analysis
We read what Google already ranks for each search, then match the page type: a service page, a guide or a comparison.
Content funnel guideKeyword Cannibalisation Audit
Pages that split one search, found in Search Console, each with a fix: merge, re-target or re-link.
SEO auditCompetitor Keyword Gap Analysis
Searches your competitors rank for and you don’t, sorted into new pages to write and pages that need links.
Link buildingLocal Keyword Research
Service and suburb searches, plus the terms people use to find you in Google Maps, mapped to pages and your Business Profile.
Local SEOEcommerce Keyword Research
Broad searches go to category pages and specific ones to product pages, so your store doesn’t compete with itself.
Ecommerce SEOWant to know which searches your pages should target?
Keyword mapping
What’s Included in Your Keyword Map
Here’s a cut-down sample. Every row in your map has the same six fields, so you, your writer or your developer can act on it straight away.
| Cluster | Intent | Volume (estimate) | Ranking now | Target page | Action |
|---|---|---|---|---|---|
| blocked drain plumber | Book a plumber | High | Two pages, positions 14 and 17 | /blocked-drains/ | Merge |
| hot water repairs greensborough | Book a plumber | Medium | /hot-water/, position 9 | /hot-water/ | Improve |
| emergency plumber near me | Book now | High | /emergency-plumber/, position 3 | /emergency-plumber/ | Keep |
| how to unblock a drain | Learn | Medium | Not ranking | /guides/unblock-a-drain/ (new) | Create |
| gas fitter bundoora | Local | Low | Home page, position 22 | /gas-fitting/ | Improve |
| plumber sydney | Book a plumber | High | Not ranking | None | Skip: area not served |
Example keyword map for a fictional business, northside-plumbing.example. Your map uses your own Search Console data.
Keyword Map Columns Explained
- 1Cluster: the main search and its close variants, grouped because one page can answer them all.
- 2Intent: what the searcher wants to do: learn, compare, book or buy, or find someone nearby.
- 3Volume (estimate): a band from keyword tools, used to rank priorities.
- 4Ranking now: which of your pages Google shows today, and where, from Search Console.
- 5Target page: the one URL responsible for that cluster.
- 6Action: what happens to that page next.
Keep, Improve, Merge, Create or Skip
- KeepRight page, right search. Leave it alone, and protect it in any redesign.
- ImproveRight page, but its title, headings or content don’t match the search yet.
- MergeTwo pages split one search. Combine them and 301 redirect the weaker URL.
- CreatePeople search for it and no page answers it. It goes on the content plan.
- SkipNot worth a page for your business. The row says why.
Improve tasks go to your team or our on-page SEO service. Create tasks go to your writer or our content team.
Want a keyword map like this for your website?
Search intent
Search Intent and Keyword Targeting
A page ranks when it gives searchers what they came for. Before a search goes on the map, we check what kind of page Google shows for it.
Reading Intent From Google’s Results
If Google shows how-to guides, searchers want to learn, and a guide is the right page. If it shows local businesses and a map, they want to book, and a service page fits. Know your audience
One Primary Keyword per Page
Each page gets one main search, plus the close variants and questions that share its intent. Google’s SEO Starter Guide puts it simply: “Think about the words that a user might search for.”
Turning the Map Into Titles and Headings
The map says what each page targets. Putting that into titles, headings and copy is on-page work, never repeating the keyword, which Google treats as keyword stuffing. On-page SEO · What is on-page SEO?
Keywords We Recommend You Skip
- Suburbs and cities you don’t serve
- Searches where page one is all directories and marketplaces
- Job, DIY or freebie searches when you sell the service
- Competitors’ brand names
- Big-volume terms with no clear link to what you sell
Skipping a search saves you writing a page that won’t bring work. Every Skip row in your map says why.
Keyword cannibalisation
Keyword Cannibalisation: Finding and Fixing Overlapping Pages
Keyword cannibalisation is when two of your pages compete for the same search and intent, so Google has to choose between them. Neither may rank as well as one clear page could.
How We Spot It in Search Console
- Open the Performance report and filter by the search, for example “blocked drain plumber”.
- Switch to the Pages tab. Two or more of your URLs with impressions for one search is the signal.
- Compare both pages with the results Google shows, to check they really answer the same need.
Merge, Re-target or Re-link
Merge With a 301 Redirect
Both pages serve the same need. Move the useful content into the stronger page and redirect the other, as Google recommends with a permanent server-side redirect.
Re-target One Page
One page could serve a different need. Rewrite it for that search: a guide for “how to” searches, the service page for bookings.
Re-link to the Preferred Page
The overlap is mild. Point menu, blog and in-text links at the page you want to rank, with clear anchor text.
When Two Pages Are Fine
A service page and a guide on one topic often answer different needs. If Google shows both types for the search, both can stay.
Identical copies of one page are a different problem, solved with canonical tags. See Google’s guide to duplicate URLs and our technical SEO service.
Keyword data
Where Our Keyword Data Comes From
Most keyword numbers are estimates. We tell you which ones are, and use search volume as one signal for priorities, never as a promise of traffic.
Your Search Console Queries
Real searches, impressions, clicks and average position for your own site, from the Performance report. For an existing site, this is where we start.
Keyword Planner and SEO Tools
Google says Keyword Planner shows “estimates of the searches they receive”. Its monthly figure is an average for a keyword and its close variants. Third-party tools estimate too.
Google Trends for Seasonality
Trends shows relative interest, scaled from 0 to 100. It tells us when demand peaks, not how many people search. Google Trends guide
Competitor Pages That Already Rank
Page one shows the format Google prefers and what a page needs to cover. Running Google Ads? Your search terms can feed the map too.
How it works
Our Keyword Research Process
Four steps from access to walkthrough. We confirm the timeline in your quote before we start.
- Step 1
Goals and Access
A short call about your services, the areas you work in and your goals. You add us to Search Console as a read-only user.
- Step 2
Search Data and Competitors
We pull your Search Console queries, gather keyword ideas and estimates, and review the pages that rank for your main searches.
- Step 3
Grouping, Intent and Mapping
Searches are grouped into clusters, checked for intent and given one target page. Overlapping pages are flagged with a fix.
- Step 4
Keyword Map and Walkthrough
You get the map and a summary of priorities, then we go through every row that needs action with you on a call.
What You Receive
- The keyword map as a spreadsheet
- A one-page summary of priorities
- A fix for each overlapping page
- A list of new pages worth writing
- The searches to skip, and why
- A walkthrough call
Who Puts the Map to Work
You, your writer or developer, or us. Our on-page SEO team handles titles, headings and copy, and content marketing writes the new pages. For ongoing work see SEO Melbourne, or book an SEO consultant for advice only.
Track each mapped cluster in Search Console by comparing its impressions and position before and after the page changes. Keyword research can’t guarantee rankings: Google says no one can guarantee a #1 ranking.
Pricing
Keyword Research Cost in Melbourne
We quote keyword research as a fixed fee after reviewing your website, so you know the cost before any work starts.
What Affects the Price
How many pages you have, how many services and suburbs you target, the size of your catalogue if you sell online, and how many competitors we compare.
Turnaround Time
Confirmed in your quote, with the walkthrough date set before we start. Working to a launch date? Tell us and we’ll say whether it can be met.
What We Need From You
A read-only restricted user in Search Console, viewer access to Google Analytics, and your list of services and suburbs. Nothing on your site is changed.
Already on monthly SEO with us? Keyword research is part of the work, and our monthly SEO plans start from $1,800 a month. Small budget? See small business SEO.
Want a fixed quote for your keyword map?
Who it’s for
Keyword Research for Local Businesses, Online Stores and New Websites
The map looks different for a plumber, a clinic and an online store. Here’s what changes.
Trades and Local Services
Service and suburb searches, and the terms people use in Google Maps, matched to your service pages and Business Profile.
Clinics and Professional Services
Searches by treatment or service, plus the questions patients and clients ask before they book.
Online Stores
Broad searches to category pages, specific models and sizes to product pages, and buying questions to guides.
New Websites and Redesigns
The map becomes your page list and URL structure before design starts. In a redesign, it lists the pages that earn traffic and need a redirect.
Our Suburb Page Rule
We recommend a suburb page only when people search for your service in that suburb, you really work there, and the page can say something different, such as local jobs, photos or access details. Otherwise your service areas go on the main service page. Google’s spam policies list pages “targeted at specific regions or cities that funnel users to one page” as doorway abuse.
More on this in our local SEO service and local SEO growth guide.
Who does the work
Keyword Research by Our In-House SEO Team
Your keyword map is built by our in-house team at our Greensborough office, not exported from a tool. You talk to the people who did the research.
What Our Clients Say
Amazing professionalism and services. We worked with Navid Tavizi and always enjoyed their insights and services. Highly recommended!
Mr. Navid and his team are extremely professional, knowledgeable, and clearly know what they’re doing. They delivered high-quality work and were reliable throughout the process. I’m very happy with the service and results. Five stars from me ⭐⭐⭐⭐⭐. I highly recommend Navid and his team for your next project!
I'm thrilled with the exceptional digital marketing services provided by Weblikeweb! Their team's expertise and dedication have significantly boosted my online presence and business growth. Highly recommended!
Read all client reviews, or meet the team.
Questions
Keyword Research Services FAQs
What Melbourne businesses ask us before booking keyword research. Something else on your mind? Call 1300 250 530.
Free keyword check
Get a Free Keyword Check for Your Website
Send us your website and your main services. We’ll check them from the outside and email you:
- Search demand: whether people search for your main services in your area.
- Page targeting: whether each main service page has one clear search, or pages overlap.
- A quote: a fixed fee for your keyword map, or a cheaper way to start.
- 1300 250 530
- 10 Mahogany Ct, Greensborough VIC 3088
- Monday to Friday, 9:30 am to 5:30 pm
Request your free keyword checkNo obligation and no lock-in contracts.