Local SEO

Google Business Profile Management

Full GBP setup, category optimisation, photo uploads, monthly posts, Q&A management and suspension reinstatement. Active management generates up to 70% more calls than a static profile with equivalent review counts.

Map Pack Ranking

Systematic improvement of your position in the 3-pack for target suburb and service combinations. We track weekly for every keyword cluster and adjust GBP signals, citation volume and on-page factors when movement stalls.

Citation Building and Cleanup

Audit of existing citations across 80+ directories, correction of NAP inconsistencies, suppression of duplicate listings, and construction of new citations on authority platforms including Yellow Pages, TrueLocal and industry directories.

Review Velocity Strategy

Compliant review acquisition workflows using post-service email and SMS sequences. Increases review count month-on-month without incentivisation, which violates Google policy. Review response management included.

Suburb Landing Pages

Unique, 600 to 1,000-word suburb pages for every area you serve, optimised for suburb-plus-service keyword combinations that the map pack alone cannot capture. Each page has its own schema, meta data and content angle.

Local Schema and On-Page SEO

LocalBusiness, Service, BreadcrumbList and ReviewSnippet schema across all location pages. On-page optimisation for suburb-intent keyword clusters including H1, H2 and body content alignment with local search queries.

GBP Audit and Category Correction

We pull your full GBP health report, compare your category selection to the top 3 map pack competitors, and identify the 5 to 10 profile gaps causing ranking suppression. Category corrections are made within 48 hours.

Citation Audit

We crawl 80+ directory sources for your business name and address variants, identify inconsistencies, and export a prioritised correction list. High-DA directories are corrected first because they carry the most ranking weight.

Review Acquisition Setup

We write and sequence a 3-step post-job email or SMS flow that asks for a Google review at the optimal moment after service. Average review velocity for clients on this system sits at 8 to 15 new reviews per month.

Suburb Page Build

We research the keyword landscape for each suburb you serve, map out content angles unique to that area, and write suburb pages at 600 to 1,000 words. Each page is submitted to Search Console for indexation within 24 hours of publication.

Citation Build and Schema

New citations are built on 40 to 80 relevant sources depending on your industry. LocalBusiness and Service schema is added to all location and service pages. GBP and schema categories are cross-referenced for consistency.

Monthly Reporting and Iteration

Every month you receive a report covering map pack positions, GBP performance metrics, review count changes, page rankings and citation growth. We present findings, explain what moved and why, and outline the next 30 days.

Documented audit of your profile with every correction made and the ranking rationale behind each change.

Full list of every citation source audited, inconsistency found, correction made, and new listing built.

Ready-to-use email and SMS sequences for post-service review requests, written for your specific industry.

Written, SEO-optimised pages for each suburb you serve, with unique content, schema and internal linking.

LocalBusiness, Service and BreadcrumbList structured data implemented and validated in Google's Rich Results Test.

Map pack positions, GBP Insights data, review count, citation growth and organic traffic trends in one clear report.

We only do organic and local, nothing else

We do not split attention across brand design, social media management or web development. Every person in our team works exclusively on search. That depth shows in campaign results.

In-house, no white-label or offshore delegation

Every citation is built by our team, every GBP post is written by our team, every suburb page is written in-house. Nothing is delegated to third-party fulfillment services.

Month-to-month, no lock-in contracts

We operate on a rolling monthly basis. If results are not happening, you can leave. We believe this keeps us accountable in a way that 12-month locked contracts do not.

Reporting tied to actual business outcomes

We track phone calls, form submissions and foot traffic direction requests from GBP, not impressions. If the metric does not connect to revenue, it does not go in your report.

Category-specialist knowledge across 6 years

Plumbers, dentists, lawyers, restaurants and real estate agents each have different GBP category landscapes and citation ecosystems. We have run campaigns in all of them.

Same-day GBP suspension response

Google Business Profile suspensions happen to legitimate businesses, often triggered by competitor spam complaints. We detect them automatically and begin reinstatement within hours.

“We went from position 18 to Map Pack position 2 for our main keyword in 11 weeks. The GBP fixes and citation cleanup made a bigger difference than I expected. We now get 40+ calls a month directly attributed to local search — that's a complete turnaround from where we were.”

“Our practice was invisible in local search despite being in the suburb for 8 years. Within 4 months we had 3 new Map Pack positions for 'dentist [suburb]' terms and new patient enquiry volume we had to increase staffing to handle. The structured approach to reviews and citations was the difference.”

“Local SEO was the missing piece. I was spending $3,500 a month on Google Ads for the same leads that SEO now delivers for the cost of the monthly retainer. The suburb page strategy captured search traffic across our entire service area, not just our address suburb.”