What Affects the Price
How many locations you have, how competitive your category is in your area, and how much clean-up your profile and listings need.
Local SEO services · Melbourne
Local SEO Melbourne: Get Found in Google Maps
Our local SEO services put Melbourne businesses in the Google map results and local search results when nearby customers search for what they do. We optimise your Google Business Profile, build location pages, clean up your listings and grow your Google reviews, all within Google’s guidelines.
- 4.9 on Google from 30 reviews
- In Greensborough since 2014
- Month-to-month, no lock-in
How it works
How Local SEO Works in Google
Search for a trade or clinic, and Google usually shows a map with three businesses above the normal results, even when you don’t type a suburb or “near me”. Google uses the searcher’s location. The map results come from Google Business Profiles and the results below come from websites. Local SEO works on both.
Google ranks local results on relevance, distance and prominence: how well you match the search, how far you are from the searcher, and how well known your business is from reviews, links and mentions. Google also says there is no way to pay for a better local ranking.
- 1Map results come from your Google Business Profile: category, details, photos and reviews.
- 2Local web results come from your website: its pages and the sites that link to them.
Local SEO vs Regular SEO
| Local SEO | Regular SEO | |
|---|---|---|
| Where you show | Google Maps and local web results | Web results anywhere |
| What Google looks at | Profile, listings, reviews, distance and your website | Your website and the sites linking to it |
| What we work on | Profile, location pages, listings, reviews | Content, technical SEO, links (SEO Melbourne) |
Local SEO and Google’s AI Overviews
AI Overviews draw on the same information as the rest of Google Search: your profile, your website and what others say about you. Google says there is no special optimisation needed for its AI features, so the local SEO work below is the work that counts there too.
Local SEO services
Our Local SEO Services in Melbourne
Four services, done carefully and kept up to date. Each one feeds both the map results and your local web rankings.
01
Google Business Profile Optimisation
We set your business name exactly as you trade, choose the right primary category, set your address or service areas, and complete hours, services, photos and attributes, all inside Google’s Business Profile guidelines.
Your profile stays in your name: you remain the owner and we are added as a manager. Only need the profile looked after? See Google Business Profile management.
- Name and categories
- Address or service areas
- Services, hours and photos
- Suggested edits monitored
02
Suburb and Location Pages
Genuine location pages for the suburbs you serve most, each with local jobs, photos and answers to the questions local customers ask. Not fifty copies with the suburb name swapped, which Google treats as doorway pages.
Keyword research, on-page SEO and schema markup are included. If your site needs more than new pages, our web design team can help.
- Service and area pages
- Local jobs, photos and FAQs
- Titles, headings and schema
- Internal links between pages
03
Local Citations and Business Listings
Your name, address and phone number appear on Apple Business Connect, Bing Places, Yellow Pages, Facebook and industry directories. Old details send customers to the wrong place and confuse Google.
We find every listing, correct wrong details, close duplicates and add you to the directories that matter in your industry. Relevant local links also build prominence.
- Citation audit
- Old details corrected
- Duplicates closed
- Industry directories added
04
Google Reviews Strategy
Review count and rating play a part in local ranking, and they decide whether people call you. We set up review requests by SMS or email with a direct link, write the messages, and help you reply to every review.
Google doesn’t allow incentives for reviews or asking only happy customers, and the ACCC treats fake or filtered reviews as misleading. More in our guides on getting more customer reviews and why reviews matter.
- Review requests by SMS or email
- Direct link to your review form
- Reply templates
- Help reporting fake reviews
Want to know which of these your business needs first?
Common problems
Why Your Business Isn’t Showing in Google Maps
These six problems come up in most of our free local SEO checks. Each one breaks a Google rule or weakens your profile.
- 1Keywords in the business name. Google’s guidelines ban it, and it can get a profile suspended.
- 2Wrong primary category. Google uses your categories to match you to searches. Google: categories
- 3Few or old reviews. Recent reviews from real customers build prominence and trust.
- 4PO box or virtual office address. Not allowed. Service-area businesses hide their address instead.
- 5Details that don’t match. A different phone or address on your website and listings.
- 6Duplicate profiles. Google allows one profile per business location. Duplicates split your reviews and confuse customers.
Competitors With Fake or Keyword-Stuffed Listings
Fake listings and stuffed names push genuine businesses down. Anyone can report them to Google Maps, and we do it as part of your local SEO. For website problems, see our guide to common website mistakes.
Reporting
Local Rank Tracking Across Your Service Area
Map rankings change from street to street, so checking from one spot tells you very little. Our ranking grid checks the same search from points across your service area and shows where you are in the top three and where you aren’t yet.
We also report the calls, website clicks and direction requests from your profile, which are Google’s own performance numbers, plus the searches that bring people to your site in Google Search Console. For the bigger picture, read our local SEO growth strategy for Melbourne.
- Ranking grid for your main searches
- Calls, clicks and direction requests
- Search Console queries and pages
- Monthly plain-English report
- Positions 1 to 3
- 4 to 10
- 11 or lower
How it works
Our Local SEO Process
Timing is typical, not promised. Busy categories, and customers further from your base, take longer.
- Before you start
Free Local SEO Check
We review your profile, your website and the businesses in the map results for your main searches, and tell you what’s holding you back.
- Weeks 1 to 4
Fix the Foundations
Profile details, categories, service areas, call and enquiry tracking, and the worst listing errors are fixed first, because everything else builds on them.
- Months 2 to 6
Build What’s Missing
Location pages, new listings and your review request process, in the order most likely to make a difference for your business.
- Every month
Report and Adjust
A plain-English report on rankings, calls and enquiries, and what we’re doing next. Month-to-month, so you stay because it’s working.
Pricing
Local SEO Cost in Melbourne
A fixed monthly fee, agreed in writing before we start. Month-to-month, with no lock-in contract.
How Long Local SEO Takes
Profile fixes can show within weeks. Reviews, listings and location pages build over months, so we report progress every month.
You Own Everything
Your profile, pages, listings and reviews stay yours. You remain the profile owner and can remove our access at any time.
What to Get in Writing From Any Local SEO Agency
Based on Google’s tips for working with third parties, with our answers.
- Who owns the Business Profile?
- You do. We are added as a manager, never as the owner.
- Can I see the same performance data you see?
- Yes. Google gives profile owners their own performance reports, and our reports use the same numbers.
- Is a ranking guaranteed?
- No. Google says third parties can’t promise or directly influence local rankings.
- What exactly is included, and for how much?
- A written quote listing the work and the monthly fee, with no lock-in contract.
Want a fixed monthly quote for your business?
Who it’s for
Local SEO for Shopfronts, Trades and Multi-Location Businesses
The work changes with how customers reach you. Here’s where we focus for each.
Shopfronts, Clinics and Offices
- What matters
- Customers come to you, so your address, opening hours, photos and reviews do most of the work in the map results.
- Where we focus
- A complete profile, review requests after each visit, and a strong page for each service.
Trades and Mobile Services
- What matters
- You go to the customer, so Google lets you hide your address and list your service areas. Map rankings fade with distance from your base.
- Where we focus
- Service areas set up correctly, genuine pages for the suburbs you work in most, and recent reviews.
Multiple Locations and Franchises
- What matters
- Google expects one profile per location, each verified at its own address. Duplicates and shared phone numbers cause problems.
- Where we focus
- Matching details across every location, a page for each one, and reports you can compare side by side.
See all industries we work with. Want rankings beyond your local area? See SEO Melbourne, or start with an SEO audit. For faster leads while SEO builds, Google Ads can run alongside it.
Who does the work
Local SEO Specialists in Greensborough, Melbourne
Your local SEO is done by the same team that writes our guides, from our office at 10 Mahogany Court, Greensborough.
Their SEO work has also made a noticeable difference. We’ve seen improved rankings on Google and a steady increase in traffic from potential customers in Melbourne.
Local SEO Across Melbourne and Geelong
We work with businesses across Melbourne and Geelong. Areas with their own page are linked below.
North and north-east
- Greensborough
- Heidelberg
- Campbellfield
- Eltham
- Bundoora
West and Geelong
- Geelong
- Footscray
- Werribee
Questions
Local SEO FAQs
Answers to what Melbourne businesses ask us about local SEO. Something else on your mind? Call 1300 250 530.
Free local SEO check
Get a Free Local SEO Check
Tell us your business and the suburbs you serve. We’ll send you a short, plain-English review of:
- Your Business Profile: what’s missing, wrong or outside Google’s guidelines.
- Your website: whether your pages match the services and areas you want to rank for.
- Your competitors: what the businesses in the top three are doing that you aren’t.
- 1300 250 530
- 10 Mahogany Ct, Greensborough VIC 3088
- Monday to Friday, 9:30 am to 5:30 pm
Request your free local SEO checkNo obligation and no lock-in contracts.