Local Link Building
Links from Melbourne suppliers, associations, local news and community sites that already know your business.
Local link sourcesLink building services · Melbourne
Link Building Melbourne: Backlinks Earned, Not Bought
Our link building in Melbourne earns backlinks from sites your customers already trust: suppliers, industry associations, local news and relevant Australian publications. We never buy links or use link networks. Every link we report shows the linking page, anchor text and rel value, including links that aren’t followed.
- 4.9 on Google from 30 reviews
- In Greensborough since 2014
- Month-to-month, no lock-in
What we do
Our Link Building Services in Melbourne
Links from real relationships and stories worth covering. We earn them by asking the right people, one at a time.
Digital PR and Expert Commentary
Story ideas, local data and expert quotes pitched to journalists. The editor decides whether to link.
Content marketingSupplier, Partner and Association Links
Brands you stock, bodies you belong to and partners you work with often list you. We make sure the listing links to you.
Local SEOUnlinked Mentions and Lost Link Reclamation
Sites that name you without linking, and links lost when pages moved. A polite request or a redirect fixes most.
Technical SEOCurated Industry and Resource Listings
A few relevant directories and resource pages your customers actually use. Never bulk directory packs.
What Google counts as spamBacklink Audit and Clean-Up
What your current links are worth, what’s broken, and whether anything needs cleaning up.
Full SEO auditWant to know which links you could earn first?
The problem
Why Your Website Isn’t Earning Backlinks
Sites that don’t earn links usually have one of four problems. Fix the cause first, and outreach has something to work with.
Nothing Worth Linking To
Service pages rarely earn links. A useful guide, local data or a cost breakdown gives people a reason. Content marketing
Nobody Asking for Links
Links seldom arrive on their own. Someone has to find the right sites and ask each one.
Mentions Without a Link
Suppliers, associations and local sites name you but don’t link. These are the easiest links to win.
Pages Not Ready to Rank
If Google can’t crawl a page, or it doesn’t match the search, links won’t fix it. Technical SEO · On-page SEO
Local link building
Local Link Building for Melbourne Businesses
The best local links come from people who already know you. For a Greensborough plumber or a Brunswick clinic, that means these five sources.
Suppliers, Manufacturers and Stockists
Brands you install or stock often run “find an installer” or stockist pages. We ask them to list you, with a link.
Industry Associations and Memberships
Member directories from your trade or professional body. Relevant, and you already qualify.
Local News, Community Groups and Events
Local papers, community sites and event listings, when you have a story, a tip or an event to share.
Sponsorships and Paid Listings
Sponsoring the local footy club is good marketing. The link should be marked
rel="sponsored", and we tell you that upfront.Local Citations
Directory listings with your name, address and phone are handled in our local SEO and Business Profile work.
Google’s rules
Link Building and Google’s Spam Policies
Google defines link spam as links made “primarily for the purpose of manipulating search rankings”. Its link spam policy lists examples. We refuse every one of these:
- “Buying or selling links for ranking purposes”, including paid guest posts
- Swapping goods, services or free products for links
- “Excessive link exchanges” of the “Link to me and I’ll link to you” kind
- Keyword-rich links: “optimized anchor text in articles, guest posts, or press releases”
- “Low-quality directory or bookmark site links”
- “Forum comments with optimized links in the post or signature”
- Automated programs or services that create links
What rel=“sponsored”, nofollow and ugc Mean
Google asks sites to mark paid links rel="sponsored", comments and forum posts rel="ugc", and to use rel="nofollow" when neither fits. Its guide to qualifying links explains each.
Google calls paid links “a normal part of the economy of the web”. Marked this way, they don’t break its policy. They’re there for customers, not rankings.
Guest Articles and Anchor Text
Writing for a respected industry publication builds reach and credibility. Google strongly recommends rel values on links in sponsored and guest posts, so we link with your business name or a plain URL and accept nofollow. Read our anchor text guide.
Why No One Can Promise You a Site or a Number of Links
An earned link is the editor’s call, made after they see the story. If someone can promise the site and the link before anything is pitched, ask whether money changes hands.
How it works
Our Link Building Process
Personal outreach to sites that suit your business, built around the pages you want found. Keyword research decides which pages come first.
- Step 1
Link Audit
Who links to you now, which links point at broken pages, and which local sources you’re missing.
- Step 2
Pages Worth Linking To
We choose the pages to build links to and find, or create, something on them worth linking to.
- Step 3
Personal Outreach
Each pitch is written for that editor, supplier or partner. No mass email tools and no paid placements.
- Step 4
Check and Report
We check every live link: the page, anchor and rel value. Then it goes in your monthly report with next month’s targets.
What’s in Your Monthly Link Building Report
- Every linking page, with its URL
- The anchor text used
- The rel value: followed, sponsored or nofollow
- The date we first saw it live
- Referral visits, where Analytics can measure them
- The outreach log: pitched, replied and declined
Check our work in the Search Console Links report. It shows which sites link to you, but not whether a link is nofollow, which is why our report does.
Backlink audit
Backlink Audit and Competitor Link Gap Analysis
Before we build anything, we look at the links you already have and the ones your competitors have that you don’t.
Competitor Link Gap Analysis
The sites linking to the businesses that outrank you, sorted into the ones you could realistically earn: shared suppliers, associations and local media.
What Your Search Console Links Report Shows
Google’s own Links report lists the sites linking to you and your most linked pages. It’s a sample, not every link, so we add a crawl from a backlink tool.
Domain Authority and Domain Rating Are Third-Party Scores
DA and DR are estimates made by SEO tool companies. Google says third-party tools “don’t have access to our internal ranking data”. We judge a site by relevance and real readers, not a score.
When a Disavow Is Actually Needed
Rarely. Google says “most sites will not need to use this tool”. It’s for many spammy links that have caused, or will likely cause, a manual action, so we check your Manual Actions report first.
Want your whole site checked, not just its links? Book an SEO audit.
Pricing
Link Building Cost in Melbourne
Link building is part of our monthly SEO plans. Local link building is included from $1,800 a month on Local Growth, and Growth Campaign, from $3,500, adds competitor link gap analysis. Month to month, with a fixed fee quoted after we review your site.
What Affects the Price
How competitive your searches are, whether your site has pages worth linking to, and whether you need local or national links.
Why We Don’t Sell Links by the Piece
A price per link means paying for the link, which is what Google’s link spam policy describes. We charge for the work: research, content and outreach.
How Long Link Building Takes
There’s no fixed timeline. Google has to find each link, and its SEO Starter Guide calls PageRank “just one” of many signals. Your report shows the work every month.
Questions to Ask Any Link Building Agency
Three link questions, plus two from Google’s advice on hiring an SEO, with our answers.
- Do you pay for any of these links?
- No. Where money is involved, such as a sponsorship, we tell you and the link is marked sponsored.
- Will paid or sponsored links be marked?
- Yes, with
rel="sponsored", as Google asks. - Can I see every link with its rel value?
- Yes. Every link, its anchor and whether it’s followed, sponsored or nofollow.
- Do you follow Google Search Essentials?
- Yes. Nothing on Google’s link spam list, ever.
- How do you measure your success?
- Links won, referral visits, and how the pages we built links to perform in Search Console.
- Can you guarantee rankings?
- No. Google says no one can guarantee a #1 ranking on Google, and we don’t try.
Want independent advice before you hire anyone? Book a session with our SEO consultant.
Want a fixed monthly quote for your site?
By industry
Link Building by Industry
Where earned links come from depends on what you do. These are the usual places we start.
Trades and Home Services
Supplier installer pages, trade association directories, builders you work with and local sponsorships.
Clinics and Healthcare
Professional body directories, referring practitioners, local community sites and expert comment for health media.
Lawyers, Accountants and Finance
Association listings, industry publications, commentary for business media and partner firms.
Online Stores
Brand stockist pages, gift guides and product reviews. A product sent for review should get a link marked sponsored.
See all industries we work with.
Who does the work
Our In-House Link Building Team
Outreach is planned and written by our in-house team at our Greensborough office. You talk to the people doing the work.
What Our Clients Say
I'm thrilled with the exceptional digital marketing services provided by Weblikeweb! Their team's expertise and dedication have significantly boosted my online presence and business growth. Highly recommended!
Amazing professionalism and services. We worked with Navid Tavizi and always enjoyed their insights and services. Highly recommended!
I've known Navid for some time now and can confidently say that he is excellent at what he does in digital marketing. His expertise and dedication are evident. Highly recommended for anyone seeking top-notch digital marketing support!
Read all client reviews, or meet the team.
Questions
Link Building FAQs
What Melbourne businesses ask us before starting link building. Something else on your mind? Call 1300 250 530.
Free backlink check
Get a Free Backlink Check
Send us your website and we’ll check your links from the outside, then email you:
- Your current links: the sites linking to you now, and any worth a closer look.
- Three local link ideas: suppliers, associations or local sites to ask first.
- A quote: a fixed monthly fee, or a cheaper way to start.
- 1300 250 530
- 10 Mahogany Ct, Greensborough VIC 3088
- Monday to Friday, 9:30 am to 5:30 pm
Request your free backlink checkNo obligation and no lock-in contracts.