What audits uncover
Seven problems we find on Melbourne websites again and again
None of these show up when you look at your website in a browser. All of them can hold back rankings for months, and most are cheap to fix once someone has found them.
A “noindex” tag left behind after launch
Developers often block search engines while a site is being built. If that setting survives launch, Google is politely told to ignore the whole site. It is one line of code and one of the most common reasons a new website never ranks.
Location pages that are copies of each other
Twenty suburb pages with the same paragraph and a different suburb name swapped in look like a shortcut to Google, and are usually treated that way. We flag which pages need genuinely local content and which should be merged.
Two pages competing for the same search
When a blog post and a service page both target “emergency plumber Preston”, Google has to pick one, and it often picks the wrong one. We map every important keyword to a single page so your strongest page gets the ranking.
Hero images that slow the whole page down
A 4MB banner photo looks fine on office Wi-Fi and painful on a phone in a train tunnel. Page speed is a ranking factor and a conversion factor. We list the exact files and templates causing the delay.
Service pages nobody can reach
Pages that are not linked from the menu or from other pages get crawled less and rank less. Audits regularly turn up valuable service pages sitting on the site with no internal links pointing to them at all.
Google Business Profile out of step with the website
Different phone numbers, an old address, or a primary category that does not match what you actually sell. These mismatches quietly hold back map pack rankings, and they are quick to fix once you know.
Redirects that broke during a redesign
If old URLs were not redirected when the site was rebuilt, the links and authority they had earned simply disappeared. We find the old URLs that still get links or traffic and tell you where each one should point.
Manual vs automated
A real audit compared with a free SEO tool report
Free tools are useful for spotting symptoms. They cannot tell you which symptoms matter for your business, or what to do first.
| What you need | Free tool report | Web Like Web audit |
|---|---|---|
| Explains why an issue matters | No, lists warnings | Yes, in plain English |
| Ranked by business impact | Sorted by count of errors | Sorted by likely ranking and revenue effect |
| Looks at your competitors | Rarely | Yes, the businesses you actually compete with in Melbourne |
| Checks Google Business Profile | No | Yes |
| Spots duplicate and thin content | Sometimes | Yes, with a decision on each page |
| Tells you what to ignore | No | Yes, so time is not wasted on noise |
| Ready to hand to a developer | No | Yes, task by task |
When to book
Three moments an audit pays for itself
Before a redesign
Find out what the current site is doing right so the new one keeps it, and which URLs need redirects on launch day.
Rankings or enquiries have dropped
Work out whether the cause is technical, a Google update, a competitor, or something on your own site that changed.
Thinking of changing agencies
Get an independent view of the work that has been done, and a clear brief to hand to whoever does the next stage.
Timeline
From kick-off to action plan in five business days
Kick-off
Short call to confirm goals, target services and the suburbs that matter. Access to Search Console and analytics if available.
Crawl and data review
Full crawl of the site, Search Console and analytics review, backlink and competitor analysis.
Manual review
Key pages, local listings and search results checked by a person, not just a tool.
Report and walkthrough
Written report delivered, followed by a call where we go through every priority.
FAQ