I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
Industry Insight
Wix Has More SEO Capability Than Most Users Realise — But Defaults Are Not Enough
Wix provides meta tags, canonical URLs, XML sitemaps and structured data tools. The platform's SEO capabilities have improved significantly, but most Wix sites use only a fraction of what's available. Properly configured with targeted content, Wix sites compete effectively for service and local search terms across every Australian market.
The Problem
Infrastructure Without SEO Strategy
Wix has spent years rebuilding its SEO infrastructure. Server-side rendering, clean HTML, custom meta tags, canonical URL management, XML sitemaps, and fast CDN hosting are all built in. The platform is no longer the SEO limitation it was in 2018.
The problem is that most Wix site owners rely on Wix's default settings and assume the platform handles SEO automatically. Missing title tags, no meta descriptions, zero internal linking strategy, thin page content, no backlinks and no keyword research. The platform provides the tools. Nobody is using them.
Competitors on WordPress with basic Rank Math configuration and a handful of blog posts are outranking Wix sites that have been live for years. Not because of platform limitations. Because of missing SEO fundamentals.
Missing on-page fundamentals
Most Wix sites we audit have auto-generated title tags, missing meta descriptions, H1 tags that say 'Welcome to Our Website', no alt text on images, and zero keyword targeting. Wix gives you full control over every on-page element through the SEO settings panel and SEO patterns. The controls exist. They are not being used.
No content strategy
Wix sites typically have five to eight pages: Home, About, Services, Contact. No blog, no service-area pages, no FAQ content. Google has no mechanism to rank a five-page website for dozens of keywords. You need content that targets each keyword cluster with dedicated pages, internal linking and topical authority signals.
Zero backlink profile
Most Wix sites have fewer than 10 referring domains. Google uses backlinks as a primary ranking signal. Without a link building strategy, your Wix site has no domain authority to compete against established competitors. Even modest link building campaigns of 5 to 10 quality links per month can transform organic visibility.
Third-party app bloat
Wix sites accumulate third-party apps over time: chat widgets, social feeds, analytics scripts, booking tools. Each app adds JavaScript, increases page weight and pushes Core Web Vitals down. We audit every installed app, remove unused ones, and optimise loading order for the apps you need.
Our Wix SEO Services
SEO strategy built for the Wix platform
We optimise every element Wix provides: SEO settings, SEO patterns, structured data, page structure, content, internal linking and external link building. Platform-native optimisation, not workarounds.
Technical Wix Audit
Full Screaming Frog crawl of your Wix site. We audit URL structure, canonical tags, XML sitemap, robots.txt, meta tags across every page, structured data, internal linking architecture, Core Web Vitals, mobile usability and Search Console indexation status.
- Screaming Frog crawl and issue mapping
- URL structure and canonical tag audit
- XML sitemap and robots.txt review
- Core Web Vitals baseline (lab + CrUX)
- Mobile usability audit
- Search Console indexation status
On-Page Optimisation
Keyword-targeted title tags, meta descriptions, H1 and H2 structure, image alt text, URL slugs, and SEO patterns configuration for template-level automation. Every page gets a keyword target, and every on-page element is configured to support that target.
- Meta title and description per page
- H1 and heading hierarchy optimisation
- Image alt text for all key images
- URL slug optimisation
- SEO patterns for template pages
- Internal link architecture
Core Web Vitals
Wix handles hosting and CDN, but site-level performance optimisation is still your responsibility. We optimise image formats and compression, reduce third-party app load, manage animation complexity, configure above-the-fold content priority and audit mobile layout performance.
- LCP, CLS and INP audit and fixes
- Image compression and format optimisation
- Third-party app audit and removal
- Animation and scroll effect review
- Above-the-fold content priority
- Mobile layout performance audit
Content Strategy
Keyword research via Ahrefs, content brief creation for new pages targeting keyword gaps, blog content strategy for informational queries, service-area pages for local targeting, and FAQ content blocks for each service page. Every piece of content maps to a keyword target.
- Keyword research via Ahrefs and Search Console
- Service page content optimisation
- Blog content strategy and briefs
- Service-area pages for local targeting
- FAQ content blocks per service page
- Content gap analysis vs top 3 competitors
Local SEO Integration
Google Business Profile optimisation, local schema markup on your Wix site, NAP consistency across directories, location-specific landing pages, and review generation strategy. Wix supports local business structured data natively through its SEO settings.
- Google Business Profile optimisation
- LocalBusiness schema markup
- NAP consistency audit across directories
- Location-specific landing pages
- Review generation strategy
- Local citation building
Link Building
Australian editorial link outreach, industry directory submissions, local business link building, competitor backlink gap analysis, and guest posting on relevant publications. Every link targets your highest-value service pages.
- Australian editorial link outreach
- Industry directory submissions
- Local business link building
- Competitor backlink gap analysis
- Guest posting on relevant publications
- Link velocity monitoring
How We Run Wix SEO Campaigns
90-day roadmap from audit to organic leads
Technical Audit
Full Screaming Frog crawl. URL structure audit. Meta tag review across all pages. XML sitemap and canonical tag verification. Core Web Vitals baseline. Search Console indexation audit. Third-party app performance impact assessment.
Keyword Strategy
Keyword research via Ahrefs for every service and location target. Competitor keyword gap analysis. Content briefs for new pages. Keyword-to-page mapping for existing pages. Purchase intent classification for all target terms.
On-Page Fixes
Title tag and meta description optimisation. H1 and heading restructure. Image alt text. URL slug updates. Internal linking architecture. SEO patterns configuration. Schema markup via Wix SEO settings. App audit and cleanup.
Content Build
Service page content expansion. New service-area pages for local targeting. Blog content for informational queries. FAQ content blocks. Internal link placement. Link building outreach begins alongside content production.
Scale and Report
Monthly keyword and traffic tracking. Organic lead attribution. New content publishing per monthly calendar. Ongoing link building. Core Web Vitals monitoring. Quarterly strategy review with updated targets and keyword expansion.
What You Get
Clear deliverables tied to organic growth
Monthly Technical Audit
- Full site crawl with issue log and severity ratings
- Core Web Vitals tracking (LCP, CLS, INP)
- XML sitemap and indexation monitoring
- App performance impact tracking
- Schema validation per page template
- Mobile usability check
Content Production
- Service page content optimisation
- Blog articles targeting informational keywords
- Service-area pages for local targeting
- FAQ content blocks for key service pages
- Meta title and description updates
- Content gap analysis vs competitors
Link Building Report
- Links acquired with source URL and domain authority
- Outreach activity summary with response rates
- Competitor backlink gap tracking
- Local citation building results
- Directory submission tracking
- Link velocity monitoring
Traffic and Lead Report
- Weekly keyword tracking for all target terms
- Organic traffic growth from GA4
- Page-by-page performance breakdown
- Click-through rate analysis by page
- Month-over-month traffic comparison
- Lead attribution from organic
Local SEO Report
- Google Business Profile performance
- Local pack ranking tracking
- Local keyword position monitoring
- NAP consistency audit results
- Review volume and rating tracking
- Location page performance
Strategy and Communication
- Monthly strategy call with your account manager
- Written report with traffic and lead summary
- Next-month action plan with priorities
- Slack or email access for questions
- Quarterly strategy review with updated targets
- Google algorithm update impact analysis
Campaign Results
Wix SEO results from Australian businesses
Cleaning Company: Wix Site Recovery
Wix Editor site with five pages: Home, About, Services, Gallery, Contact. No meta descriptions configured. H1 on homepage was "Welcome to Our Website". No blog, no service-area pages, no schema markup. Three referring domains total. Organic traffic was 12 sessions per month.
We rebuilt on-page elements across all pages, created 15 service-area pages targeting Melbourne suburbs, launched a blog with 4 articles per month, configured LocalBusiness schema, optimised Google Business Profile, and built 8 local links per month from Melbourne business directories and editorial sources.
Consulting Firm: Page 3 to Page 1
Wix Studio site for a national consulting firm. Clean design but SEO was an afterthought. Title tags were all "Company Name | Page Name" format. No content beyond the main service pages. Blog had two posts from 2021. Competitor analysis showed three WordPress competitors with 10x more content and 5x more backlinks.
We restructured meta tags and headings, created dedicated landing pages for each service offering, launched a weekly blog covering industry topics, built a resource hub with downloadable guides, and acquired 6 editorial links per month from industry publications. Organic traffic grew steadily over 8 months.
Website Platform SEO Comparison
Wix vs WordPress vs Squarespace vs Webflow
| SEO Feature | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|
| Server-side rendering | Yes (native SSR) | Yes (PHP rendered) | Yes (native SSR) | Yes (native SSR) |
| URL structure | Custom slugs, no prefixes | Full control via settings | Limited (date prefixes on blog) | Custom slugs, folder structure |
| Meta tag control | Full (SEO settings + patterns) | Full (Rank Math/Yoast) | Basic (title + description) | Full (per page + CMS) |
| Schema markup | Built-in + custom via Velo | Plugin-based (Rank Math/Yoast) | Limited built-in support | Custom via embed code |
| Page speed | CDN-hosted, auto-optimised | Hosting-dependent | CDN-hosted, moderate | CDN-hosted, fast |
| Blog functionality | Basic blog with categories | Advanced (Gutenberg, ACF) | Good (categories, tags) | CMS-based (flexible) |
| Third-party integrations | App market (heavy impact) | Plugin ecosystem (vast) | Limited extensions | Custom code + integrations |
Wix provides competitive SEO infrastructure for most business websites. The platform excels for service businesses and local businesses that need reliable hosting, good design tools and solid SEO fundamentals without managing plugins or server infrastructure.
Industries on Wix
Wix SEO adapted to your industry
Wix is popular across service businesses, healthcare practices, hospitality, professional services and creative industries. The SEO strategy adapts to your industry's keyword landscape and competitive dynamics while leveraging Wix's design and hosting strengths.
Discuss your projectWhy Web Like Web
Wix-native SEO, not platform migration advice
Most SEO agencies tell Wix users to migrate to WordPress. That is expensive, risky and usually unnecessary. We optimise Wix sites using the platform's native SEO tools: SEO settings, SEO patterns, structured data, Velo custom code when needed, and the full Wix hosting infrastructure.
Your Wix site can rank. The platform provides the infrastructure. We provide the strategy, content and links to make it happen.
Related Platform SEO
SEO services for other website platforms
WordPress SEO
Rank Math and Yoast configuration, plugin conflict resolution, theme performance optimisation.
Squarespace SEO
Template-level optimisation, blog SEO, built-in analytics, clean design with SEO fundamentals.
Webflow SEO
CMS collection SEO, custom code injection, clean HTML output and Designer-level optimisation.
Shopify SEO
Collection page optimisation, product schema, Liquid template SEO and duplicate URL resolution.
SEO Services by Location
SEO services across Australia
We deliver Wix SEO services to businesses across every major Australian city. Local market knowledge combined with platform-specific expertise.
Answer Engine Optimisation
AI Search Cites Wix Sites With Better Structured Content and Clearer Local Authority Signals
Generative AI tools like ChatGPT and Google AI Overviews are increasingly appearing for local business and service research queries. Wix sites with structured service content, optimised local signals and topical depth are more likely to be cited in AI responses — placing your business in front of buyers before they even click a result.
Answer Engine Optimisation
AI Search Cites Wix Sites With Better Structured Content and Clearer Local Authority Signals
Generative AI tools like ChatGPT and Google AI Overviews are increasingly appearing for local business and service research queries. Wix sites with structured service content, optimised local signals and topical depth are more likely to be cited in AI responses — placing your business in front of buyers before they even click a result.
Frequently Asked Questions
Wix SEO services FAQ
Free Wix SEO Audit
Get your free Wix SEO audit
We audit your Wix site's technical SEO, on-page elements, content gaps and backlink profile. Prioritised written report with clear action steps. No cost, no obligation.