I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
Industry Insight
Squarespace’s Design Strength Hides a Real SEO Gap — That’s Fixable With the Right Strategy
Squarespace makes building beautiful websites easy — but its SEO defaults leave genuine ranking potential untapped. With proper configuration, content strategy and technical SEO, Squarespace sites can rank competitively for service and product keywords across every Australian market.
The Problem
Beautiful design with zero organic visibility
Squarespace attracts design-focused business owners who invest heavily in visual aesthetics. The templates are beautiful, the hosting is reliable, and the CDN is fast. But great design does not generate organic traffic on its own.
Most Squarespace sites we audit have five to eight pages with minimal text content, missing meta descriptions, no heading structure, zero internal linking strategy, no blog content, and fewer than 10 backlinks. Google sees a beautiful website with nothing to rank for.
Competitors with less attractive WordPress sites are outranking you because they have keyword-targeted content, proper on-page structure, blog content building topical authority and a link profile demonstrating domain credibility. Squarespace provides the infrastructure. You need the strategy.
Design-first, content-last approach
Squarespace users typically design their site first and add content as an afterthought. Pages have short paragraphs, minimal keyword targeting, and heading tags used for visual hierarchy rather than SEO structure. Google needs substantial, keyword-relevant content to understand what your pages are about and rank them accordingly.
No keyword research or content strategy
Most Squarespace site owners have never done keyword research. They create pages based on their service offerings without understanding search demand, keyword difficulty, or how their competitors are structured. The result is pages that target no keywords specifically and rank for nothing.
Template limitations treated as SEO limitations
Squarespace templates control visual design, not SEO capability. Every template supports custom meta tags, heading structure, image alt text, URL slugs, and clean HTML output. The SEO limitations are in how the template is used, not in the template itself. Proper configuration unlocks the same SEO potential across all templates.
Zero off-page authority
Squarespace sites rarely have a link building strategy. Most have fewer than 10 referring domains from social profiles and directory listings. Without domain authority signals, Google has no reason to rank your site above established competitors with hundreds of quality backlinks. Even modest link building transforms organic visibility.
Our Squarespace SEO Services
Platform-native SEO for Squarespace sites
We optimise every element Squarespace provides: SEO settings, page structure, content blocks, structured data via code injection, blog configuration and external link building. No workarounds. Platform-native optimisation.
Technical Squarespace Audit
Full Screaming Frog crawl of your Squarespace site. We audit URL structure, canonical tags, XML sitemap, meta tags across every page, structured data, internal linking, Core Web Vitals, mobile usability and Search Console indexation status.
- Screaming Frog crawl and issue mapping
- URL structure and canonical tag audit
- XML sitemap and indexation review
- Core Web Vitals baseline (lab + CrUX)
- Mobile usability audit
- Search Console indexation status
On-Page Optimisation
Keyword-targeted title tags, meta descriptions, H1 and H2 structure, image alt text, URL slugs, and SEO description fields. Every page receives a keyword target and every on-page element is configured to support ranking for that target.
- Meta title and description per page
- H1 and heading hierarchy optimisation
- Image alt text for all key images
- URL slug optimisation
- SEO description fields per page
- Internal link architecture
Core Web Vitals
Squarespace handles hosting and CDN, but site-level performance is still owner-controlled. We optimise image sizes and formats, reduce third-party script impact, manage animation complexity, configure above-the-fold content priority and audit section loading on mobile.
- LCP, CLS and INP audit and fixes
- Image compression and format optimisation
- Third-party code injection audit
- Animation and parallax effect review
- Above-the-fold content priority
- Mobile section loading audit
Content Strategy
Keyword research via Ahrefs, content briefs for new pages, blog content strategy for informational queries, service-area pages for local targeting, and FAQ content blocks. Every piece of content maps to a keyword target with clear purchase intent classification.
- Keyword research via Ahrefs and Search Console
- Service page content expansion
- Blog content strategy and article briefs
- Service-area pages for local targeting
- FAQ content blocks per service page
- Content gap analysis vs top 3 competitors
Local SEO Integration
Google Business Profile optimisation, LocalBusiness schema markup via code injection, NAP consistency across directories, location-specific landing pages, and review generation strategy. Squarespace supports local structured data through its code injection feature.
- Google Business Profile optimisation
- LocalBusiness schema via code injection
- NAP consistency audit across directories
- Location-specific landing pages
- Review generation strategy
- Local citation building
Link Building
Australian editorial link outreach, industry directory submissions, local business link building, competitor backlink gap analysis, and guest posting on relevant publications. Every link targets your highest-value service pages for maximum organic traffic impact.
- Australian editorial link outreach
- Industry directory submissions
- Local business link building
- Competitor backlink gap analysis
- Guest posting on relevant publications
- Link velocity monitoring
How We Run Squarespace SEO Campaigns
90-day roadmap from audit to organic leads
Technical Audit
Full Screaming Frog crawl. URL structure audit. Meta tag review across all pages. XML sitemap and canonical tag verification. Core Web Vitals baseline. Search Console indexation audit. Third-party code injection review.
Keyword Strategy
Keyword research via Ahrefs for every service and location target. Competitor keyword gap analysis. Content briefs for new pages. Keyword mapping to existing pages. Purchase intent classification for all target terms.
On-Page Fixes
Title tag and meta description optimisation per page. H1 and heading restructure. Image alt text updates. URL slug configuration. Internal linking architecture. Schema markup via code injection. Blog structure optimisation.
Content Build
Service page content expansion with targeted copy. New service-area pages for local keywords. Blog content calendar with article briefs. FAQ content blocks across service pages. Link building outreach begins alongside content production.
Scale and Report
Monthly keyword and traffic tracking. Organic lead attribution. Ongoing content publishing per calendar. Link building continuation. Core Web Vitals monitoring. Quarterly strategy review with updated targets and keyword expansion.
What You Get
Clear deliverables tied to organic growth
Monthly Technical Audit
- Full site crawl with issue log and severity ratings
- Core Web Vitals tracking (LCP, CLS, INP)
- XML sitemap and indexation monitoring
- Code injection performance audit
- Schema validation per page
- Mobile usability check
Content Production
- Service page content optimisation and expansion
- Blog articles targeting informational keywords
- Service-area pages for local targeting
- FAQ content blocks for key service pages
- Meta title and description updates
- Content gap analysis vs competitors
Link Building Report
- Links acquired with source URL and domain authority
- Outreach activity summary with response rates
- Competitor backlink gap tracking
- Local citation building results
- Directory submission tracking
- Link velocity monitoring
Traffic and Lead Report
- Weekly keyword tracking for all target terms
- Organic traffic growth from GA4
- Page-by-page performance breakdown
- Click-through rate analysis by page
- Month-over-month traffic comparison
- Lead attribution from organic
Local SEO Report
- Google Business Profile performance
- Local pack ranking tracking
- Local keyword position monitoring
- NAP consistency audit results
- Review volume and rating tracking
- Location page performance
Strategy and Communication
- Monthly strategy call with your account manager
- Written report with traffic and lead summary
- Next-month action plan with priorities
- Slack or email access for questions
- Quarterly strategy review with updated targets
- Google algorithm update impact analysis
Campaign Results
Squarespace SEO results from Australian businesses
Award-winning portfolio site with zero organic enquiries
Squarespace 7.1 portfolio site for a Melbourne architecture studio. Visually stunning with high-resolution project galleries and video backgrounds. Six pages total: Home, Projects, About, Services, Awards, Contact. No meta descriptions. H1 tags were the studio name on every page. Blog page existed but had zero posts. Five referring domains total.
We restructured all page metadata with keyword targeting, created dedicated service pages for each architecture service, launched a blog with project case studies and suburb guides, configured LocalBusiness schema, optimised Google Business Profile, and built editorial links from architecture publications and local Melbourne directories.
Wellness Brand: Core Keyword Recovery
Squarespace eCommerce site for a wellness brand selling supplements and offering online coaching. Beautiful design with 45 products and a booking system. Product pages had no schema markup. Category content was auto-generated. Blog had eight posts with no keyword targeting. Competitor analysis showed three WordPress competitors with 10x more indexed pages.
We implemented product schema via code injection, wrote keyword-targeted category content, restructured the blog with a pillar content strategy around wellness topics, created buying guides linking to product pages, and built links from health publications and wellness directories. Organic revenue grew consistently over 10 months.
Website Platform SEO Comparison
Squarespace vs WordPress vs Wix vs Webflow
| SEO Feature | Squarespace | WordPress | Wix | Webflow |
|---|---|---|---|---|
| Server-side rendering | Yes (native SSR) | Yes (PHP rendered) | Yes (native SSR) | Yes (native SSR) |
| URL structure | Custom slugs (/blog/ prefix on posts) | Full control via settings | Custom slugs, no prefixes | Custom slugs, folder structure |
| Meta tag control | Title + description per page | Full (Rank Math/Yoast) | Full (SEO settings + patterns) | Full (per page + CMS) |
| Schema markup | Limited built-in, custom via code injection | Plugin-based (Rank Math/Yoast) | Built-in + custom via Velo | Custom via embed code |
| Page speed | CDN-hosted, moderate performance | Hosting-dependent (variable) | CDN-hosted, auto-optimised | CDN-hosted, fast |
| Blog functionality | Good (categories, tags, excerpts) | Advanced (Gutenberg, ACF, taxonomies) | Basic blog with categories | CMS-based (flexible collections) |
| eCommerce | Built-in commerce (small catalogues) | WooCommerce plugin (flexible) | Wix Stores (small-medium) | Limited native, integrations needed |
Squarespace provides a reliable, design-forward platform with solid SEO fundamentals. The built-in hosting, CDN and SSL eliminate infrastructure complexity. For design-focused businesses that want beautiful sites with strong organic performance, Squarespace delivers when properly optimised.
Industries on Squarespace
Squarespace SEO adapted to your industry
Squarespace is popular with creative professionals, service businesses, restaurants, wellness brands and healthcare practices. The SEO strategy adapts to your industry's keyword landscape while leveraging Squarespace's design and hosting strengths.
Discuss your projectWhy Web Like Web
Squarespace-native optimisation, not migration advice
Most SEO agencies tell Squarespace users to migrate to WordPress. That costs thousands, risks ranking drops during migration, and is usually unnecessary. We optimise Squarespace sites using the platform's native tools: SEO settings, code injection for schema, blog configuration, and the full Squarespace hosting infrastructure.
Your Squarespace site can rank. The platform provides the infrastructure. We provide the strategy, content and links.
Related Platform SEO
SEO services for other website platforms
WordPress SEO
Rank Math and Yoast configuration, plugin conflict resolution, theme performance optimisation.
Wix SEO
SEO settings and patterns, Velo custom code, on-page optimisation for Wix Editor and Studio.
Webflow SEO
CMS collection SEO, custom code injection, clean HTML output and Designer-level optimisation.
Shopify SEO
Collection page optimisation, product schema, Liquid template SEO and duplicate URL resolution.
SEO Services by Location
SEO services across Australia
We deliver Squarespace SEO services to businesses across every major Australian city. Local market knowledge combined with platform-specific expertise.
Answer Engine Optimisation
AI Search Cites Squarespace Sites With Better Content Depth and Structured Authority Signals
Generative AI tools like ChatGPT and Google AI Overviews are increasingly appearing for service and business research queries. Squarespace sites with structured on-page content, clear service descriptions and topical authority are more likely to be cited — placing them in front of buyers before they even consider clicking a result.
Frequently Asked Questions
Squarespace SEO services FAQ
Free Squarespace SEO Audit
Get your free Squarespace SEO audit
We audit your Squarespace site's technical SEO, on-page elements, content gaps and backlink profile. Prioritised written report with clear action steps. No cost, no obligation.