Crawling and Indexing Fixes
Robots.txt rules, noindex tags and XML sitemaps set so the right pages get crawled and indexed. Robots.txt alone won’t keep a page out of Google, so we use noindex where that’s the goal.
Technical SEO services · Melbourne
Technical SEO Melbourne: Fixes by SEOs and Developers
Our technical SEO services in Melbourne fix the problems that stop Google crawling, rendering and indexing your website. Our SEO specialists find the issues, our in-house developers fix them in WordPress, Shopify or custom code, and we check every fix in Google Search Console.
- 4.9 on Google from 30 reviews
- In Greensborough since 2014
- Month-to-month, no lock-in
Technical SEO services
Our Technical SEO Services in Melbourne
Six areas of technical SEO, found by our SEO specialists and fixed by our developers. Each one links to Google’s own documentation, so you can check the advice for yourself.
Core Web Vitals and Page Speed
Slow loading, laggy taps and jumping layouts fixed at the template level, and measured with real-visitor data against Google’s targets.
Structured Data and Schema Markup
Valid JSON-LD that matches what each page shows, tested in the Rich Results Test. Valid markup makes a page eligible for rich results, but Google doesn’t guarantee them.
Site Architecture and Internal Linking
Key pages close to the home page, no orphan pages, and links Google can follow: real <a href> links with descriptive anchor text.
Redirects, Canonicals and Duplicate URLs
One version of every URL (https, www and trailing slash), redirect chains cut to a single hop, and canonical tags that point where they should.
JavaScript SEO and Rendering
Content, links and schema in the HTML Google receives, not left for scripts to add later. We fix rendering at the source.
Need LocalBusiness schema and suburb pages? They’re part of our local SEO service.
Not sure which of these is holding your site back?
Technical SEO audit
Technical SEO Audit: What We Check
Every technical SEO project starts with an audit of your site, your Search Console data and real-visitor speed data. These checks are in every one.
Technical Checks in Every Audit
- Raw vs rendered HTML for each page template
- Status codes and redirect hops
- Page indexing reasons in Search Console
- Core Web Vitals field data per template
- Structured data against the visible content
- XML sitemap URLs against indexed URLs
- Canonical tags and duplicate URL versions
- Internal links, click depth and orphan pages
- Server logs and Crawl Stats, for large sites only
Your Report and Fix Priorities
Findings use the same format as our SEO audit: evidence, affected URLs, a Critical to Low priority, the fix and how we’ll verify it. Tool warnings that don’t matter are left out.
Free Technical SEO Checklist
Want to check the basics yourself first? Our technical SEO checklist has 15 checks you can run in Search Console and free tools.
How it works
Our Technical SEO Process
Find it, fix it, then prove it worked. Timings depend on the size of your site and the number of fixes, and we confirm them in your quote.
- Step 1
Access and Baseline
You add us as a restricted user in Search Console. We record your indexed pages and Core Web Vitals before anything changes.
- Step 2
Audit and Fixed Quote
We crawl the site, review Search Console and rank every issue. You get the fix list and a fixed quote for the work.
- Step 3
Fixes Made or Briefed
Our developers make the changes, or we brief your developer with the URLs, the change and a check to run.
- Step 4
Verified in Search Console
We confirm each fix with Google’s own tools and report what changed. Ongoing monitoring is optional, month to month.
How We Check a Technical SEO Fix Worked
A fix isn’t done when the code ships. It’s done when Google’s own tools confirm it.
- URL Inspection live test: Google can fetch, render and index the page
- Validate fix in the Page indexing report: Google rechecks every affected URL
- Rich Results Test: structured data reads the way we intended
- Core Web Vitals report: real-visitor data over a 28-day window, so speed fixes show gradually
Google’s guides: URL Inspection, Page indexing report, Rich Results Test and Core Web Vitals report. New to these? Read our Search Console guide.
Fixes We Make Directly
Our in-house developers change CMS settings, templates, redirects, schema, image delivery and code. We work on WordPress, WooCommerce and Shopify sites and custom builds, and within what Webflow, Wix and Squarespace allow.
Fixes We Brief to Your Developer
Have your own developer? Each fix arrives as a ticket with the affected URLs, the exact change and an acceptance check they can run before closing it.
For upkeep after the fixes, see our website maintenance.
Core Web Vitals
Core Web Vitals Optimisation
Core Web Vitals measure loading, responsiveness and visual stability from real visits. These are Google’s targets for a good score, measured at the 75th percentile of page loads.
| Metric | What it measures | Google’s “good” target |
|---|---|---|
| Largest Contentful Paint (LCP) | Loading: how soon the main content appears | Within 2.5 seconds |
| Interaction to Next Paint (INP) | Responsiveness: how fast the page reacts to taps, clicks and keys | Under 200 milliseconds |
| Cumulative Layout Shift (CLS) | Visual stability: how much the layout jumps while loading | Under 0.1 |
INP replaced First Input Delay (FID) as a Core Web Vital in March 2024. A report that still quotes FID is out of date.
Largest Contentful Paint (LCP)
Common fixes: hero images resized and loaded first, faster server response, and fewer render-blocking fonts and stylesheets.
Interaction to Next Paint (INP)
Common fixes: less JavaScript on each page, fewer third-party scripts such as chat widgets and tag managers, and long tasks broken up.
Cumulative Layout Shift (CLS)
Common fixes: width and height set on images and embeds, space reserved for banners, and web fonts that don’t shift text when they load.
Field Data vs Lab Scores
A PageSpeed Insights lab score is one simulated page load. Search Console’s report is based on what real visitors experienced, and that’s what we fix for.
Google says Core Web Vitals are used by its ranking systems, but good results “doesn’t guarantee that your pages will rank at the top”. Relevance still comes first. Google: page experience
Hosting and Server Response
Every page waits on the server before anything else loads. If hosting is the bottleneck, we’ll show you the evidence and the options, including our website hosting.
JavaScript SEO
JavaScript SEO and Rendering Fixes
Google processes JavaScript sites in three phases: crawling, rendering and indexing. If your product text, links or schema only appear after scripts run, Google has to render the page before it can see them.
This website is built with Next.js and rendered on the server, so our developers fix rendering at the source rather than with workarounds.
How We Check Rendering
- Fetch the raw HTML your server sends for each page template.
- Compare it with the rendered HTML in URL Inspection, under View crawled page.
- Check that text, links and structured data are all present, and that links are real <a href> elements.
Server-Side Rendering Over Workarounds
Our fix is server-side rendering or static generation, so the content is in the first response. Google calls dynamic rendering “a workaround and not a recommended solution”, so we don’t recommend it.
Website migrations
Technical SEO for Website Migrations
A redesign, new platform or new domain can lose the rankings your old pages earned if their URLs change without redirects. We follow Google’s site move guide, and our developers can build the redirects.
Before Launch
We crawl the old site, list every URL that earns traffic or links, and map each one to its closest new page with a one-to-one 301 redirect. No blanket redirects to the home page.
Launch Day Checks
Staging noindex tags and robots.txt blocks removed, redirects tested, canonical tags and the XML sitemap updated, and analytics recording.
After Launch
We watch Search Console for indexing drops and 404 errors. For a new domain, we submit Google’s Change of Address tool.
Only need the plan? A website migration SEO audit is part of our SEO audit service. Planning a new site? See web design.
Planning a redesign or platform move?
Ecommerce
Ecommerce Technical SEO and Faceted Navigation
Filters, sorting and product variants can turn one category page into a huge number of URLs. We decide which ones Google should crawl, using Google’s faceted navigation guide.
Faceted Navigation and Filter URLs
Filter combinations nobody searches for are kept out of the crawl with robots.txt rules, as Google’s guide recommends. Filters people do search for, such as a colour or material, can earn their own indexable pages.
Product Variants and Out-of-Stock Pages
Size and colour variants set up so they don’t compete as duplicates. Out-of-stock pages stay live if the product is coming back, and redirect to the closest match if it isn’t.
Product Structured Data
Product markup with price and availability that match what the page shows. Google: product structured data
Do You Need Crawl Budget Work?
Probably not. Google’s crawl budget guide is written for sites with 1 million+ unique pages that change weekly, or 10,000+ pages that change daily.
Most stores need clean filters, canonical tags and sitemaps instead. For very large catalogues, we add server log analysis.
Pricing
Technical SEO Cost in Melbourne
We quote technical SEO as a fixed fee after reviewing your site, so you know the cost before any work starts. The free check below is the first step.
What Affects the Price
- The number of page templates, not the number of pages
- Your platform and the access we’re given
- Whether a migration or redesign is involved
- Whether we make the fixes or brief your developer
One-Off Fixes or Monthly Technical SEO
A one-off fix project suits a site with a known problem or a launch coming up. You get a fixed quote and a verified fix list.
Technical fixes and monitoring are also part of our monthly SEO, from $1,800 a month on the Local Growth plan, month to month.
Technical Work That Isn’t Worth Paying For
- Chasing a perfect Lighthouse score when real-visitor data already passes
- Crawl budget work on a site with a few hundred pages
- Special files or markup “for AI”: Google says there are no additional requirements for AI Overviews
- Fixing every warning a free tool raises
More in our SEO audit’s list of warnings you can safely ignore.
Want a fixed quote for your website?
Who does the work
Technical SEO Specialists and Developers in Greensborough
Your technical SEO is done by our in-house team at our Greensborough office. SEO specialists find and prioritise the issues, and our website, Shopify and app developers fix them. Want advice rather than hands-on work? See our SEO consultant service.
What Our Clients Say
We worked with Web Like Web for our website design and SEO, and we’re very happy with the results. They created a professional, user-friendly website that perfectly represents our brand. The design is clean, responsive, and built to a high standard. Their SEO work has also made a noticeable difference. We’ve seen improved rankings on Google and a steady increase in traffic from potential customers in Melbourne. Navid and his team were professional, easy to communicate with, and focused on getting real results. Highly recommend Web Like Web to any business looking for quality web design and SEO services. — Silver Apple Painting
I’m extremely happy with the website work! did an amazing job creating a clean, modern, and professional design that perfectly represents my business. Communication was smooth, and every detail was handled with care and attention. The website is fast, easy to use, and looks great on all devices. I really appreciate the effort, creativity, and professionalism throughout the whole process. Highly recommended!
Web like Web provided hands on support underestanding our business needs and bought that to life using their expert service! Thank you Web like Web for your amazing customer service and delivering an interactive business portal for us.👏
Read all client reviews, or meet the team.
Questions
Technical SEO FAQs
What businesses ask before booking technical SEO in Melbourne. Something else on your mind? Call 1300 250 530.
Free technical SEO check
Get a Free Technical SEO Check
Send us your website and we’ll check it from the outside, then email you:
- Indexing: whether your key pages can be indexed by Google.
- Core Web Vitals: field data for your home page and main service page, where Google has enough visits to report it.
- Three fixes: the technical fixes we’d make first.
- 1300 250 530
- 10 Mahogany Ct, Greensborough VIC 3088
- Monday to Friday, 9:30 am to 5:30 pm
Request your free technical SEO checkNo obligation and no lock-in contracts.