I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
Industry Insight
Magento Stores Generate 10,000–100,000 Duplicate URLs Without Proper Layered Navigation Control
Magento’s layered navigation is both its greatest strength and biggest SEO liability. Every filter combination creates a new URL by default — colour, size, brand and price parameters multiply across thousands of products. Without controlled canonicalisation, Google spends its entire crawl budget on filter pages and ignores your actual category and product pages entirely.
The Problem
Complex Magento SEO Challenges
Magento gives you enterprise-grade control over every eCommerce SEO element. The problem is that most Magento stores we audit have layered navigation generating 20,000 to 50,000 indexable filter URLs, category pages with no content, product schema missing key properties, and page load times above 4 seconds on mobile.
The result is a store where Google is spending its crawl budget on filter pages instead of your actual products and categories. Competitors with smaller catalogues on Shopify or BigCommerce are outranking you because their stores are technically clean and content-rich.
Magento SEO is the most technically complex eCommerce SEO discipline. It requires deep platform knowledge at the module, template, server infrastructure and database level. Generic SEO audits cannot identify or fix Magento-specific issues.
Layered navigation URL explosion
Magento layered navigation generates a unique URL for every filter combination: colour, size, price range, brand. A store with 10 filters and 5 values each can generate millions of URL combinations. Google discovers and attempts to crawl all of them, wasting crawl budget and creating massive duplicate content signals that suppress your real category and product pages.
RequireJS and Knockout.js bloat
Default Magento 2 themes depend on RequireJS for JavaScript module loading and Knockout.js for dynamic UI components. This creates large JavaScript bundles, multiple synchronous module requests, and render-blocking chains that push LCP above 4 seconds on mobile. Without careful frontend optimisation, Magento stores fail Core Web Vitals on every page type.
Multi-store canonical conflicts
Magento multi-store setups sharing product catalogues across store views frequently generate canonical tag conflicts. Products appearing in multiple categories, store views with different currencies, and configurable products with simple product variants all create canonical complexity that requires store-level configuration to resolve correctly.
No eCommerce content strategy
Magento stores with thousands of products and zero editorial content have no mechanism to capture informational search traffic. Buying guides, specification comparisons and industry resource content drive top-of-funnel traffic that converts to product sales. Most Magento stores rely entirely on product pages for organic traffic.
Our Magento SEO Services
Enterprise eCommerce SEO at the platform level
Magento SEO requires platform-specific knowledge at the module, template, server and database level. Generic SEO audits miss Magento-specific issues that are costing you organic revenue every month.
Technical Magento Audit
Full Screaming Frog crawl of every URL on your Magento store including layered navigation URLs. We audit robots.txt, XML sitemaps, canonical tags, redirect chains, multi-store configuration, and identify every technical issue preventing Google from properly indexing your catalogue.
- Screaming Frog crawl including filter URLs
- Layered navigation URL audit and mapping
- Multi-store canonical tag verification
- XML sitemap per store view audit
- Core Web Vitals baseline (lab + CrUX)
- Search Console indexation per store view
Layered Navigation Optimisation
The single most impactful Magento SEO fix. We audit all layered navigation URL patterns, configure canonical tags to parent categories, apply noindex directives on low-value filter pages, manage robots.txt rules for filter parameters, and selectively allow indexation of high-value brand and category filter combinations.
- Filter URL pattern audit and mapping
- Canonical tag configuration to parent categories
- robots.txt rules for filter parameters
- noindex on low-value filter combinations
- Selective indexation for brand + category filters
- Crawl budget monitoring and optimisation
Core Web Vitals and Speed
Magento speed optimisation targeting LCP, CLS and INP via Varnish full-page cache, JavaScript bundling and deferred loading, CSS critical path configuration, image optimisation with WebP delivery, and server-level tuning including PHP OPcache, Redis and Elasticsearch configuration.
- LCP, CLS and INP audit and fixes
- Varnish full-page cache configuration
- JavaScript bundle optimisation
- CSS critical path and deferred loading
- Image compression with WebP via CDN
- Redis, Elasticsearch and PHP OPcache tuning
Category and Product Optimisation
Category pages are the highest-converting organic landing pages. We write unique category descriptions, optimise meta tags, manage subcategory hierarchy, add FAQ schema, configure product schema with all required properties, and ensure pagination and sorting send correct signals to Google.
- Keyword-targeted category descriptions
- Product schema with price, availability, reviews
- Meta title and description per category
- Subcategory hierarchy for crawl depth
- FAQ schema on high-value categories
- Configurable product canonical management
Content Strategy for eCommerce
Keyword research, buying guide creation and content hub planning that connects Magento CMS content to product and category pages. Every piece of content is mapped to a target keyword with clear purchase intent classification and internal linking to revenue-generating pages.
- Keyword research via Ahrefs and Search Console
- Category page content optimisation
- Buying guide and specification comparison articles
- Product description optimisation at scale
- CMS page content strategy
- Content gap analysis vs top 3 competitors
Link Building for Enterprise eCommerce
Enterprise-focused link building via Australian editorial outreach, supplier and manufacturer link reclamation, industry publication partnerships, and competitor backlink gap analysis. Every link targets high-value category pages for maximum organic revenue impact.
- Australian editorial link outreach
- Supplier and manufacturer link reclamation
- Industry publication partnerships
- Competitor backlink gap analysis
- Category page link building priority
- Link velocity monitoring
How We Run Magento SEO Campaigns
120-day roadmap from audit to organic revenue
Technical Audit
Full Screaming Frog crawl including all layered navigation URLs. Module audit. Multi-store canonical review. Server performance analysis. Core Web Vitals baseline. Search Console indexation audit per store view.
Keyword Strategy
Keyword research for every category page via Ahrefs. Competitor catalogue analysis. Content briefs for priority pages with keyword mapping, purchase intent classification and internal linking targets.
Technical Fixes
Layered navigation canonicalisation. Product schema completion. Varnish + Redis + JS bundling. Redirect cleanup. XML sitemap per store view. SEO module configuration. Multi-store hreflang setup.
Content Build
Category page content creation. Buying guides and specification comparisons. Product description optimisation. CMS page content. Internal link architecture. Link acquisition from Australian publications.
Scale and Report
Monthly keyword and revenue tracking. Organic traffic and conversion reporting via GA4. New product SEO templates. Content calendar for ongoing support. Quarterly strategy review with updated targets.
What You Get
Enterprise-grade deliverables tied to organic revenue
Monthly Technical Audit
- Full store crawl with issue log and severity ratings
- Core Web Vitals tracking (LCP, CLS, INP)
- Layered navigation URL volume monitoring
- Multi-store canonical tag verification
- Schema validation per product template
- Module update impact assessment
Content Production
- Category page content targeting commercial keywords
- Buying guides and specification comparisons
- Product description optimisation batches
- CMS page content for informational queries
- FAQ content blocks for category pages
- Content gap analysis vs competitors
Link Building Report
- Links acquired with source URL and domain authority
- Outreach activity summary with response rates
- Competitor backlink gap tracking
- Category page link priority tracking
- Supplier link reclamation results
- Link velocity monitoring
Revenue and Traffic Report
- Weekly keyword tracking for all target terms
- Organic revenue attribution from GA4
- Category page vs product page performance
- Store view performance comparison
- Click-through rate analysis by page type
- Month-over-month revenue comparison
Conversion Attribution
- GA4 organic revenue tracking per store view
- Category page conversion rate analysis
- Product page organic traffic to purchase rate
- Organic vs paid revenue comparison
- Customer acquisition cost from organic
- Revenue-per-category estimates
Strategy and Communication
- Monthly strategy call with your account manager
- Written report with organic revenue summary
- Next-month action plan with priorities
- Slack or email access for questions
- Quarterly strategy review with updated targets
- Google algorithm update impact analysis
Campaign Results
Magento SEO results from Australian stores
Parts Supplier: 18,000 SKU Crawl Fix
Magento 2 store with 18,000 products across 280 categories. Layered navigation had generated 340,000 indexable filter URLs. Google was spending 94 percent of its crawl budget on filter pages. Category pages had auto-generated descriptions. Product schema was missing make/model fitment data. LCP was 6.1 seconds on mobile.
We canonicalised all filter URLs to parent categories, selectively indexed make + model filter pages for long-tail targeting, wrote category content for 280 categories, configured Varnish caching, and built buying guides for popular vehicle models linking to product categories.
Industrial Supplier: AU and NZ Stores
Adobe Commerce store with separate AU and NZ store views sharing a product catalogue of 8,500 products. Canonical tags were pointing between store views incorrectly. hreflang was not configured. XML sitemaps included products from both store views. Category content was duplicated across both stores. No blog or editorial content.
We configured hreflang between AU and NZ store views, fixed canonical tags per store view, generated separate sitemaps, wrote unique category content per market, built a technical resources blog targeting industry-specific informational queries, and implemented GA4 tracking per store view for organic revenue attribution.
eCommerce Platform SEO Comparison
Magento vs Shopify vs BigCommerce vs WooCommerce
| SEO Feature | Magento | Shopify | BigCommerce | WooCommerce |
|---|---|---|---|---|
| URL structure | Full control, complex routing | /products/ and /collections/ prefixes | Clean, no forced prefixes | Full control via WordPress |
| Layered navigation | Native, highly configurable | Via apps (limited control) | Native with URL parameters | Plugin-dependent |
| Product schema | Built-in JSON-LD | Via apps or Liquid | Built-in microdata | Plugin-based (Rank Math/Yoast) |
| Multi-store | Native multi-store/view | Via Markets (subdomain) | Via Channel Manager | WordPress multisite |
| Page speed | Hosting-dependent, Varnish | Fastly CDN, hosted | Akamai CDN, hosted | Hosting-dependent |
| Catalogue scale | Enterprise (100k+ SKUs) | Up to 10k variants | Moderate (600 SKUs/product) | Plugin-dependent |
| Content management | CMS blocks + pages | Blog + pages (limited) | Blog + pages + widgets | Gutenberg + ACF |
Magento provides the deepest eCommerce SEO control and the highest catalogue scalability of any platform. The trade-off is implementation complexity and hosting overhead, which is exactly where our Magento SEO services deliver value.
Industries on Magento
Magento SEO adapted to your industry
Magento powers enterprise eCommerce across every vertical: from automotive parts with complex fitment data to B2B industrial suppliers with price lists and customer groups. The platform infrastructure is the same but the SEO strategy must be industry-specific.
Discuss your storeWhy Web Like Web
Magento-specific implementation, not generic eCommerce audits
Most SEO agencies run the same audit template for every eCommerce platform. Magento has platform-specific behaviour that generic audits miss: layered navigation URL generation, Varnish cache invalidation, RequireJS module loading, multi-store canonical management, and Elasticsearch integration for internal search.
We work inside Magento at the module, template, server infrastructure and database level. When we identify a technical issue, we fix it in the platform. Not just flag it in a spreadsheet.
Related Platform SEO
SEO services for other eCommerce platforms
Shopify SEO
Collection page optimisation, Liquid template schema, duplicate URL resolution and app speed audits.
WooCommerce SEO
Product schema, category page optimisation, archive control and Rank Math configuration for WordPress eCommerce.
BigCommerce SEO
Faceted navigation control, product schema, category optimisation and native multi-currency SEO.
PrestaShop SEO
Module configuration, friendly URL setup, multi-language SEO and product catalogue optimisation.
SEO Services by Location
SEO services across Australia
We deliver Magento SEO services to eCommerce businesses across every major Australian city. Local market knowledge combined with platform-specific expertise.
Answer Engine Optimisation
AI Product Search Favours Magento Stores With Richer Schema and Better Structured Category Content
Generative AI tools like Google AI Overviews and ChatGPT are increasingly appearing for product discovery and comparison queries. Magento stores with well-structured product schema, authoritative buying guides and technically clean category pages are more likely to be cited — gaining organic visibility in AI-generated responses that appear above traditional results.
Frequently Asked Questions
Magento SEO services FAQ
Free Magento SEO Audit
Get your free Magento SEO audit
We audit your layered navigation, product schema, category structure, content gaps and Core Web Vitals. Prioritised written report with clear action steps. No cost, no obligation.