I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
The Problem
Hidden BigCommerce SEO Problems
BigCommerce has strong native SEO capabilities, but most stores we audit are running on default settings. Category pages have auto-generated descriptions or none at all. Product schema is missing review ratings and availability. Faceted navigation is generating hundreds of indexable URL variants that waste crawl budget.
The result is a store where Google is crawling filter pages instead of product pages, category pages are not ranking for commercial keywords, and competitors on Shopify or WooCommerce are capturing the organic traffic that should be going to your store.
BigCommerce SEO is not about platform limitations. It is about configuring the platform correctly and building the content strategy that drives organic revenue. That requires BigCommerce-specific expertise at the Stencil theme and API level.
Faceted navigation crawl waste
BigCommerce faceted search generates URL parameters for every filter combination: ?brand=, ?price=, ?size=. Without proper configuration, Google discovers and attempts to crawl hundreds or thousands of low-value filter pages. This wastes crawl budget and dilutes ranking signals from your actual category and product pages.
Thin category page content
BigCommerce category pages default to product grid layouts with no descriptive content. Google sees a page with a title, 20 product thumbnails and pagination links. No keyword-targeted copy, no FAQ content, no buying guide context. These pages lose to competitors who write category content targeting commercial search queries.
Incomplete product schema
BigCommerce outputs basic Product microdata by default, but it frequently misses review aggregate ratings, availability status, brand entity, shipping details and return policy. These missing properties prevent product rich results in Google search, which directly impacts click-through rates from search results pages.
No eCommerce content strategy
A BigCommerce store with 500 products and zero blog content has no mechanism to capture informational search traffic. Buying guides, comparison articles and how-to content drive top-of-funnel traffic that converts to product sales. Most BigCommerce stores have no content strategy connecting informational content to product pages.
Our BigCommerce SEO Services
Every component of BigCommerce SEO, handled in-house
BigCommerce SEO requires platform-specific knowledge at the Stencil theme, Storefront API and eCommerce content level. Generic SEO audits miss BigCommerce-specific issues that are costing you organic revenue.
Technical BigCommerce Audit
Full Screaming Frog crawl of every URL on your BigCommerce store. We audit robots.txt, XML sitemaps, canonical tags, redirect chains, faceted navigation URLs, and identify every technical issue preventing Google from properly indexing your products and categories.
- Screaming Frog crawl of all page types
- Faceted navigation URL audit
- Canonical tag chain verification
- XML sitemap product and category coverage
- Core Web Vitals baseline (lab + CrUX)
- Search Console indexation review
Category Page Optimisation
Category pages are the highest-converting organic landing pages for eCommerce. We write unique category descriptions targeting commercial keywords, optimise meta tags, configure subcategory hierarchy, add FAQ schema, and ensure pagination sends correct signals to Google.
- Keyword-targeted category descriptions
- Meta title and description optimisation
- Subcategory hierarchy for crawl depth
- FAQ schema on high-value categories
- Pagination with rel=next/prev
- Internal linking from blog to categories
Product Schema and Rich Results
Complete Product schema configuration including price, availability, review ratings, brand, GTIN/SKU, shipping and return policy. We validate every product page against Google's Rich Results Test to ensure rich snippets appear in search results.
- Product schema with all required properties
- Review aggregate rating markup
- Brand and GTIN/SKU properties
- Shipping and return policy schema
- BreadcrumbList matching category hierarchy
- Rich Results Test validation per template
Core Web Vitals and Speed
BigCommerce speed optimisation targeting LCP, CLS and INP via Stencil theme optimisation, image compression with WebP delivery, third-party script management, and Akamai CDN configuration. We audit every source of speed degradation and fix them in priority order.
- LCP, CLS and INP audit and fixes
- Stencil theme CSS and JS optimisation
- Image compression with WebP delivery
- Third-party script async loading
- Akamai CDN cache configuration
- Mobile speed optimisation
eCommerce Content Strategy
Keyword research, buying guide creation and content hub planning that connects blog content to product and category pages. Every piece of content is mapped to a target keyword with clear purchase intent classification and internal linking to revenue-generating pages.
- Keyword research via Ahrefs and Search Console
- Category page content optimisation
- Buying guide and comparison article creation
- Product description optimisation at scale
- Internal linking from content to product pages
- Content gap analysis vs top 3 competitors
Link Building for eCommerce
Product-focused link building via Australian editorial outreach, supplier and manufacturer link reclamation, digital PR campaigns for product launches, and competitor backlink gap analysis. Every link targets category pages and high-value product pages for maximum revenue impact.
- Australian editorial link outreach
- Supplier and manufacturer link reclamation
- Product launch digital PR campaigns
- Competitor backlink gap analysis
- Category page link building priority
- Link velocity monitoring
How We Run BigCommerce SEO Campaigns
90-day roadmap from audit to organic revenue
Technical Audit
Full Screaming Frog crawl. Faceted navigation URL audit. Product and category schema review. Stencil theme performance analysis. Core Web Vitals baseline. Search Console indexation audit.
Keyword Strategy
Keyword research for every category page via Ahrefs. Competitor product and category analysis. Content briefs for priority pages with keyword mapping and purchase intent classification.
Technical Fixes
Faceted navigation canonicalisation. Product schema completion. Stencil theme speed optimisation. Redirect cleanup. XML sitemap configuration. robots.txt rules for filter parameters.
Content Build
Category page content creation. Buying guide and comparison articles. Product description optimisation. Internal link architecture connecting content to revenue pages. Link acquisition from Australian publications.
Scale and Report
Monthly keyword and revenue tracking. Organic traffic and conversion reporting via GA4. New product SEO templates. Content calendar for ongoing blog support. Quarterly strategy review with updated targets.
What You Get
Documented deliverables tied to organic revenue
Monthly Technical Audit
- Full store crawl with issue log and severity ratings
- Core Web Vitals tracking (LCP, CLS, INP)
- XML sitemap and Search Console index coverage
- Faceted navigation URL monitoring
- Schema validation per product template
- Stencil theme update impact assessment
Content Production
- Category page content targeting commercial keywords
- Buying guides and comparison articles
- Product description optimisation batches
- Meta title and description optimisation
- FAQ content blocks for category pages
- Content gap analysis vs competitors
Link Building Report
- Links acquired with source URL and domain authority
- Outreach activity summary with response rates
- Competitor backlink gap tracking
- Category page link priority tracking
- Supplier link reclamation results
- Link velocity monitoring
Revenue and Traffic Report
- Weekly keyword tracking for all target terms
- Organic revenue attribution from GA4
- Category page vs product page performance
- Organic traffic trends from Search Console
- Click-through rate analysis by page type
- Month-over-month revenue comparison
Conversion Attribution
- GA4 organic revenue tracking
- Category page conversion rate analysis
- Product page organic traffic to purchase rate
- Organic vs paid revenue comparison
- Customer acquisition cost from organic
- Revenue-per-category estimates
Strategy and Communication
- Monthly strategy call with your account manager
- Written report with organic revenue summary
- Next-month action plan with priorities
- Slack or email access for questions
- Quarterly strategy review with updated targets
- Google algorithm update impact analysis
Campaign Results
BigCommerce SEO results from Australian stores
B2B Supplier: 3,200 Product Store
BigCommerce store with 3,200 products across 45 categories. Faceted navigation was generating 12,000+ indexable URL variants. Category pages had no descriptive content. Product schema was missing brand, availability and review properties. No blog content connecting informational searches to products.
We canonicalised faceted navigation, wrote category content for all 45 categories, completed product schema across all templates, built 24 buying guides linking to product categories, and implemented GA4 organic revenue tracking.
Fashion Retailer vs Major Brands
BigCommerce Pro store selling 40+ fashion brands. Category pages were competing against brand websites and major retailers with no content differentiation. Product pages had manufacturer descriptions duplicated across dozens of retailers. No size guide content, no brand comparison articles, no buying guides.
We built unique category content positioning the store as a multi-brand authority, created size guides driving top-of-funnel traffic, wrote brand comparison articles with internal links to product pages, and implemented review schema pulling from native BigCommerce reviews.
eCommerce Platform SEO Comparison
BigCommerce vs Shopify vs WooCommerce vs Magento
| SEO Feature | BigCommerce | Shopify | WooCommerce | Magento |
|---|---|---|---|---|
| URL structure | Clean, no forced prefixes | /products/ and /collections/ prefixes | Full control via WordPress | Full control, complex routing |
| Faceted navigation | Native with URL parameters | Via apps (limited control) | Plugin-dependent | Native with layered navigation |
| Product schema | Built-in microdata | Via apps or Liquid | Plugin-based (Rank Math/Yoast) | Built-in JSON-LD |
| Page speed | Akamai CDN, hosted | Fastly CDN, hosted | Hosting-dependent | Hosting-dependent, heavy |
| Multi-currency SEO | Native multi-currency | Via Markets (subdomain/folder) | Plugin-dependent | Multi-store architecture |
| Hosting | BigCommerce (Akamai) | Shopify (Fastly/AWS) | Any host | Any host (resource heavy) |
| Content management | Blog + pages + widgets | Blog + pages (limited) | Gutenberg + ACF + custom types | CMS blocks + pages |
BigCommerce provides the cleanest native URL structure and strongest built-in eCommerce SEO features of any hosted platform. The trade-off is a smaller app ecosystem compared to Shopify and less customisation flexibility than WooCommerce.
Industries on BigCommerce
BigCommerce SEO adapted to your industry
BigCommerce powers eCommerce across every vertical: from B2B industrial suppliers with complex price lists to fashion retailers competing against global brands. The platform infrastructure is the same but the SEO strategy must be industry-specific.
Discuss your storeWhy Web Like Web
BigCommerce-specific implementation, not generic eCommerce audits
Most SEO agencies run the same audit template for every eCommerce platform. BigCommerce has platform-specific behaviour that generic audits miss: Stencil theme rendering, Akamai CDN cache rules, built-in faceted navigation, native multi-currency handling, and Storefront API integration for headless implementations.
We work inside BigCommerce at the Stencil theme, API configuration and eCommerce content level. When we identify a technical issue, we fix it in the platform. Not just flag it in a spreadsheet.
Related Platform SEO
SEO services for other eCommerce platforms
Shopify SEO
Collection page optimisation, Liquid template schema, duplicate URL resolution and app speed audits.
WooCommerce SEO
Product schema, category page optimisation, archive control and Rank Math configuration for WordPress eCommerce.
Magento SEO
Enterprise eCommerce SEO with layered navigation, multi-store configuration and complex catalogue architecture.
PrestaShop SEO
Module configuration, friendly URL setup, multi-language SEO and product catalogue optimisation.
SEO Services by Location
SEO services across Australia
We deliver BigCommerce SEO services to eCommerce businesses across every major Australian city. Local market knowledge combined with platform-specific expertise.
AI & Answer Engine Optimisation
AI Search Is Routing Product Queries to BigCommerce Stores With Better Structured Data
AI Overviews and shopping discovery tools surface products from stores with complete schema, content authority and brand signals. BigCommerce stores without structured data optimisation are invisible to AI-generated product recommendations — even when they rank organically.
Product & Category Schema
Complete Product schema with price, availability, review ratings, GTIN and return policy gives AI search engines the structured signals to recommend your products. FAQ schema on category pages answers the comparison queries AI Overviews are built to resolve, positioning your store as the definitive source.
Brand Authority Signals
AI systems cross-reference brand mentions, review signals and topical authority across the web before surfacing eCommerce recommendations. We build brand authority through editorial link acquisition, review management and content depth strategies that signal expertise to both Google and AI discovery engines.
Headless & Core Web Vitals
AI shopping tools penalise slow or poorly structured pages in their recommendation logic. We optimise BigCommerce Core Web Vitals — LCP, CLS, INP — and configure headless BigCommerce SSR setups to ensure every page is fully crawlable, indexable and fast enough to satisfy AI-sourced traffic quality signals.
Frequently Asked Questions
BigCommerce SEO services FAQ
Free BigCommerce SEO Audit
Get your free BigCommerce SEO audit
We audit your category structure, product schema, faceted navigation, content gaps and Core Web Vitals. Prioritised written report with clear action steps. No cost, no obligation.