I had an excellent experience working with Navid and his team at Web Like Web. Even though their office is based in Australia, they have been incredibly responsive and professional while managing the Google Ads and SEO for my towing company here in Canada. Their expertise is clearly reflected in the results—we’ve seen a noticeable improvement in our online visibility, call volume, and overall customer reach. They take the time to understand the business, provide clear strategies, and keep everything transparent throughout the process. Navid and his team are knowledgeable, dedicated, and truly care about helping their clients succeed. I highly recommend Web Like Web to anyone looking to grow their business through effective digital marketing!
Industry Insight
Maropost Commerce Cloud Is Built for Australian eCommerce — But Most Stores Are Running on Default SEO Settings
Maropost Commerce Cloud (formerly Neto) was purpose-built for Australian retailers with native integrations for local logistics, payment gateways and marketplace channels. Its SEO foundations are strong — but most stores we audit are on default settings with no schema markup, unoptimised product feeds and marketplace integrations creating duplicate content issues that quietly suppress organic visibility.
The Maropost SEO Problem
Why Your Maropost Store Is Invisible
Maropost Commerce Cloud is a powerful platform. It handles inventory, shipping, marketplace syndication and point-of-sale from a single dashboard. But powerful features do not automatically translate to search visibility.
Many Maropost store owners rely heavily on paid advertising and marketplace fees because they have never invested in organic search. Their product pages sit un-optimised. Their category structure confuses Google. Their marketplace listings cannibalise their own store rankings.
The platform's multi-channel strength becomes an SEO liability when product content is duplicated across eBay, Amazon and Google Shopping without a proper canonical strategy. We fix that. Our Maropost SEO specialists understand the platform's architecture, its template system and its marketplace connectors. We turn your operational powerhouse into an organic growth engine.
Common Maropost SEO problems we solve
Based on audit findings across 50+ Maropost Commerce Cloud stores we have assessed.
Performance Trajectory
Maropost Commerce Cloud SEO Performance
Organic traffic and revenue trajectory for a Maropost store over 12 months of active SEO.
Our Maropost SEO Services
Six Maropost SEO Service Areas
Platform-specific strategies built around Maropost's unique architecture and multi-channel capabilities. Nothing is outsourced, nothing is generic.
Technical Platform Audit
Deep analysis of your Maropost store's crawlability, indexation, site speed and rendering to identify platform-specific bottlenecks. We audit Maropost's template engine, server configuration and third-party integrations that affect Core Web Vitals and crawl efficiency.
Product Page Optimisation
Transform thin product pages into conversion-ready content that ranks for commercial search terms. We write unique descriptions for high-revenue products, implement Product schema markup with review aggregation and build internal cross-selling links between related products.
Category & Navigation SEO
Restructure your category hierarchy and navigation to capture high-volume search terms. We fix faceted navigation URL explosion, implement proper breadcrumbs and canonical tags, and prevent thin filter pages from diluting your crawl budget.
Marketplace Feed SEO
Optimise product feeds for eBay, Amazon and Google Shopping while protecting your primary store's organic authority. We map feed attributes, write marketplace-specific titles and descriptions, and manage canonical relationships to prevent channel cannibalisation.
Content & Link Building
Build topical authority and domain strength through targeted content creation and strategic link acquisition. We develop buying guides, product comparison articles and industry content that earns backlinks naturally while supporting your product category rankings.
Multi-Channel Analytics
Unified reporting that connects organic search performance with marketplace sales, POS data and overall revenue attribution. We configure GA4 eCommerce tracking, Search Console integration and cross-channel conversion funnels so every organic dollar is measured.
Our Process
Maropost SEO: First 90 Days
Platform Audit
We crawl your entire Maropost store, analyse template code, review marketplace feeds and benchmark against competitors in your vertical.
Strategy & Roadmap
Prioritised SEO roadmap based on revenue impact. Quick wins first, then systematic category and product page optimisation.
Technical Fixes
We resolve crawl issues, fix canonical problems, optimise site speed and configure proper indexation rules across store and marketplace feeds.
Content & Authority
Unique product content, category page copy, supporting blog content and high-quality backlinks acquired in your industry vertical.
Measure & Scale
Monthly reporting ties organic search performance directly to revenue. We scale what works and adjust strategy based on real commercial data.
Monthly Deliverables
Maropost SEO Monthly Deliverables
Transparent deliverables with clear commercial reporting. No vanity metrics, no fluff.
Platform Health Report
- Crawl error monitoring
- Indexation status tracking
- Core Web Vitals scores
- Broken link detection
- Sitemap validation
- Server response analysis
Keyword & Rankings
- Product keyword tracking
- Category ranking positions
- Competitor gap analysis
- New keyword opportunities
- SERP feature tracking
- Search intent mapping
Content Deliverables
- Product description updates
- Category page copy
- Blog articles published
- Buying guides created
- FAQ content additions
- Internal linking improvements
Link Building Report
- New backlinks acquired
- Domain authority tracking
- Competitor link analysis
- Toxic link monitoring
- Anchor text distribution
- Referring domain growth
Marketplace SEO Report
- Google Shopping feed health
- eBay listing performance
- Amazon organic rankings
- Feed error resolution
- Channel revenue attribution
- Cannibalisation monitoring
Revenue Attribution
- Organic revenue tracking
- Conversion rate by channel
- Average order value trends
- Customer acquisition cost
- ROI calculation
- Quarterly business reviews
Web Like Web vs Other Agencies
Why Maropost Stores Choose Our SEO
Platform Comparison
Maropost vs Other eCommerce Platforms
| Feature | Maropost | Shopify | BigCommerce | WooCommerce |
|---|---|---|---|---|
| Custom URL Structures | Good | Limited | Good | Excellent |
| Multi-Channel Native | Excellent | Via Apps | Good | Via Plugins |
| Product Schema Markup | Basic | Built-in | Built-in | Via Plugin |
| Marketplace Integration | Excellent | Via Apps | Good | Via Plugins |
| Template Customisation | Moderate | Liquid | Stencil | Full (PHP) |
| Australian Hosting | Native AU | Global CDN | Global CDN | Host Choice |
| B2B eCommerce | Built-in | Shopify Plus | Built-in | Via Plugin |
Industries We Serve on Maropost
eCommerce industries with Maropost expertise
Maropost Commerce Cloud is popular across Australian retail verticals that need multi-channel fulfilment and marketplace integration. We have deep experience optimising stores in these industries.
Whether you sell physical products direct-to-consumer, operate a wholesale B2B portal or manage a hybrid retail-marketplace business, our SEO strategies are tailored to your commercial model and competitive landscape.
Other Platforms We Optimise
eCommerce platform SEO beyond Maropost
Shopify SEO
Custom theme optimisation and Liquid template SEO for Shopify stores of all sizes.
BigCommerce SEO
Stencil theme and headless BigCommerce SEO for growing retailers and B2B stores.
WooCommerce SEO
WordPress-powered eCommerce SEO with full plugin ecosystem control and flexibility.
Magento SEO
Enterprise Magento and Adobe Commerce SEO for large-scale product catalogues.
Answer Engine Optimisation
AI Search Cites Maropost Stores With Better Product Schema and Structured Catalogue Authority
Generative AI tools like ChatGPT and Google AI Overviews are increasingly appearing for product and supplier research queries. Maropost stores with well-structured product content, rich schema markup and strong category authority are more likely to be cited in AI responses — placing them in front of buyers before any traditional search result appears.
Frequently Asked Questions
Maropost Commerce Cloud SEO FAQs
Ready to Grow Organically
Get a Free Maropost SEO Audit
We will analyse your store, marketplace feeds and competitor landscape. No obligation, no sales pressure. Just a clear report showing what is costing you organic revenue right now.